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“What’s Love got to do with it…”

“What’s Love got to do with it…”. -Tina Turner. Interpersonal Attraction. Frequency-of-exposure Misplaced Emotion Physical Attractiveness facial features vs. the average. What is Love?. Romantic Love 1. culturally recognized 2. emotional arousal 3. reciprocation. COMMUNICATION.

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“What’s Love got to do with it…”

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  1. “What’s Love got to do with it…” -Tina Turner

  2. Interpersonal Attraction • Frequency-of-exposure • Misplaced Emotion • Physical Attractiveness • facial features vs. the average

  3. What is Love? Romantic Love 1. culturally recognized 2. emotional arousal 3. reciprocation

  4. COMMUNICATION TRUST You’ve Lost that Lov’in Feeling • Dissimilarity • Boredom • Self-Defeating Behaviors • Negative Affect • Fearful-Avoidant Attachment • Jealousy

  5. Attribution Theory Making decisions about others behavior

  6. Internal Attributions come from within aspects of one’s personality External Attributions environmental causes someone else Criteria: 1. Consensus 2. Consistency 3. Distinctiveness 4. Group Membership Causes of behavior…..

  7. Consensus is Low Internal Attribute (Tony has poor taste in movies) Consistency is High Distinctness is Low Example 1 Tony Chooses a bad movie

  8. Example 2 Consensus is High Bad Grade on the test External Attribute Consistency is High Distinctness is High

  9. Where We Go Wrong Correspondence Bias • a.k.a. Fundamental Attribution Error Self-Serving Bias • take the credit not the blame • cognitive biases • motivational aspect

  10. Everybody has a little Attitude. • What are Attitudes?

  11. Expert Fast Talker Attractiveness Subversive Disarming Distracted Emotional Response Persuasion - The Art of Attitude Change Source Message Audience

  12. Cognitive Pathways of Persuasion Central - Systematic Processing • effortful • requires full attention Peripheral - Heuristic Processing • only cue into parts of the message • more susceptible

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