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Digital Marketing

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  1. DigitalMarketing Digital advertising

  2. Introduction • Digital Marketing involves using online channels and digital technologies to promote products and services , aiming to increase brand awareness , drive trafficking , and achieve marketing goals . • This includes a wide range of strategies :- • SEO ( Search Engine Optimization ) • SMO ( Social Media Optimization ) • Email Marketing • Content Marketing

  3. SEO ( Search Engine Optimization ) SEO Search Engine Optimization is a process of improving a website’s visibility in search engine result page (SERP’s) to increase traffic and attract more organic (unpaid) visitors . It involves optimizing a website’s content , structure and overall performance to rank higher for relevant keywords and search terms .

  4. SMO ( Social Media Optimization ) SMO stands for Social Media Optimization, a digital marketing strategy that focuses on maximizing a brand's visibility and engagement on social media platforms. It involves optimizing content, profiles, and engagement tactics to attract an audience and encourage sharing and interaction. 

  5. Email Marketing Email marketing is a direct marketing strategy that utilizes email to promote products or services, nurture customer relationships, and build brand awareness. It involves sending commercial messages to potential and existing customers, aiming to inform, engage, and ultimately convert them into loyal buyers

  6. Content Marketing Content marketing is a digital marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage a defined audience. It aims to build relationships, establish thought leadership, and drive conversions by offering information, entertainment, or inspiration

  7. Opportunities we provide :- Pay-Per-Click (PPC) Advertising E-commerce Growth: Data Analysis and Analytics: Run online advertising campaigns on platforms like Google Ads to reach specific demographics and drive traffic to websites Leverage data analytics to track campaigns performance , identify trends , and optimize strategies for best result . It plays a very crucial role in online retail, targeting potential customers , and personalizing shopping experiences .

  8. For queries and more info Visit our Institute :- Address :- SCO. :-14 , Sector - 125 Kharar , Mohali SCO. :- 15 , Phase - 1 Mohali Contact Us :- +91 7528 000555 Email :- aswebinfo@gmail.com Website :- www.aswebinfo.com

  9. Thank You for Contacting us!!

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