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This article discusses the importance of adhering to CAN-SPAM guidelines and utilizing reputable email services like ESPC and Liquid Web to ensure email deliverability, protect against spam and viruses, and maintain a good IP reputation. Learn why free email services may not provide the same level of security and how dedicated IP's and cloud hosting solutions can enhance email performance. Discover the benefits of using premium spam and virus protection services like Liquid Web offers, and the importance of implementing text analysis and CAPTCHA solutions like Mollom and subscription-based email list management tools like MailChimp.
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Ham not Spam • CAN-SPAM (see attachment for more info) • ESPC (see attachment for more info) • Why not Gmail, Hotmail or Yahoo? • IP Reputation – Why your hosting provider is important • Liquid Web Email: Premium Spam & Virus Protection • Mollom: Text Analysis and CAPTCHA • MailChimp: Subscription based Email List Management
CAN-SPAM Guidelines • Don’t use false or misleading header information • Don’t use deceptive subject lines • Identify the message as an ad • Tell recipients where you’re located • Tell recipients how to opt out of receiving future email from you • Honor opt-out requests promptly • Monitor what others are doing on your behalf
ESPC Mission Statement Advocate on behalf of email senders, providers, and other digital marketers operating globally in the online, mobile and social media environments in favor of global laws and self regulatory efforts that balance consumer protection and business innovation, to educate our membership on current and emerging business and legal developments affecting our membership and to continue to develop and refine best practices that foster innovation, industry growth, and consumer trust.
The ESPC four sub-committees: • Legislative • Receiver Relations (Ref: attached report) • Technology • Communications
Why not Gmail, Hotmail or Yahoo? Criminals (Spammers) are constantly targeting these and similar free email services to gain access to your... • Contact Lists • Calendar • Files • Emails
IP Reputation Shared hosting is like living with rowdy roommates if one does something bad then everyone can get evicted. Dedicated IP's can help but it's not as effective as moving out of the apartment all together. It's more like living in an apartment complex in your own apartment with the rowdy tenants now next door. Cloud Sites is like renting a house it gives you the privacy and security you are looking for without the cost associated with owning. Cloud Servers is like owning your own house.
IP Reputation There are many factors that go into determining your IP / domain reputation. The previous analogies and comparisons is meant to give you the general idea. Some specific factors are the following. • Recipient Feedback • Sender Identity • Bad Addresses • Bounce Management Ensuring your email is delivered starts with your hosting solution.
Premium Spam & Virus Protection To keep your systems safe from email-borne threats, messages received from external mailboxes undergo three spam and virus scans. Liquid Web email spam filtering system is a continuously updated, multi-layered process that eliminates 98% of all spam with near zero false positives. Liquid Web antivirus system scans all inbound and outbound emails using a multi-stage process.
Conclusion Legitimate companies greatly cherish their brands and customer relationships. They continually strive to apply email best practices so as to protect their investments in both assets. Intrepid Network Inc. takes a best practices approach in every project we take on. By partnering with us we will treat your company as if it were our own.
