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Changing Role of Information Professionals in the 21st Century

Changing Role of Information Professionals in the 21st Century. Lisa Mitnick Senior Vice-President Strategic Marketing & Business Development LexisNexis, Corporate & Federal Markets . What will be the role of the information professional in 2003?. Multiple Choice Question: No change

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Changing Role of Information Professionals in the 21st Century

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  1. Changing Role of Information Professionals in the 21st Century Lisa Mitnick Senior Vice-President Strategic Marketing & Business Development LexisNexis, Corporate & Federal Markets

  2. What will be the role of the information professional in 2003? Multiple Choice Question: • No change • Marginalized • Knowledge management driver

  3. Super I-AIM™ Survey Preferred Ways To Get External Information Thinking of the information types that you rely on most for your job, indicate how you prefer to obtain the information. (Base = 6306) End users are increasingly seeking information out themselves Source: Outsell Research 2001

  4. Super I-AIM™ Survey Importance of Roles Please indicate how important it would be to have each of the following roles filled by someone in your company. (Base = 2783) 45% 25% 24% Two key end user trends: 1. Need for competitive intelligence as opposed to research 2. Need skills and resources to make the “self-service” model more effective 23% 20% 19% 18% 17% 17% 15% 14% Extremely Important Very Important Source: Outsell Research 2001

  5. The “library” must move to the people Executive Suite Business Intelligence Finance Human Resources Sales Marketing Legal Public Relations Legal Old Model New Model LIBRARY

  6. IP roles have already begun to change profoundly SOURCE: Phase 5 Research, September 2000.

  7. The information professional’s journey has just begun Traditional Research & Reference Value-Added Services Knowledge Management Integrated decision-support

  8. Customer Value Drive Competitive Advantage and Service to Customers Improve Productivity and Effectiveness Accelerate knowledge and decisions Information Professional’s value proposition to the enterprise is three fold: … Drive return on information (ROI) and the firm’s intellectual capital

  9. Successful Information Professionals will need to embrace new business models Historic Future Solutions Research Service One-Size-Fits-All Customized/Personalized Department Total Enterprise Anecdotal Benchmarked/ Researched Internal Development Partnering/Affiliation

  10. Information Professionals: • How do YOU help to make this a reality? • Develop new skill sets • Be open to new ideas • Manage up and down • Be consultative and creative • Focus on providing value-added solutions • Bring the library to the people • virtual librarianship

  11. New Skills Required Source: Phase 5 Research, September 2000.

  12. What is OUR Job? • Help you create winning solutions! • Provide demonstrably superior products & services! • Provide the best 24/7 support! • Offer pricing that will work! • Listen to what you tell us!

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