Impact of the Clothing Industry on Society and Vise Versa!

1. Impact of the Clothing Industry on Society and Vise Versa!

2. Fashion – a way to connect • From a sociological point of view, fashion is about the "collective ways of making connections with others and, at the same time, marking differences" (Kaiser). http://voices.yahoo.com/the-impact-fashion-industry-cant-fashion-3393156.html

3. Fashion – a dictator of beauty • The Fashion Industry is also a major factor in dictating society's definition of beauty • Because of the fashion industry’s portrayal of beauty in advertisements, a value system that focuses on looks and external beauty is built by the men and women that are exposed to them (Sheehan 108). http://voices.yahoo.com/the-impact-fashion-industry-cant-fashion-3393156.html

4. Many studies connect the exposure to such advertisements and media coverage of thin models to women with a negative self-esteem and issues with body image (Sheehan 108). • The images of women that are presented by the Fashion Industry, especially in magazines, represent an image that is nearly impossible to achieve

5. Social & Economic Impact on the Fashion Industry • recession and the current economic downturn has not been promising for industries like the Fashion Industry • “major designers, Vera Wang, Betsey Johnson, and Carmen Marc Valvo, pulled out of showing their collections (Russo).” – to avoid flaunting an excessive lifestyle at a time when people are suffering financially

6. Curbing Creativity • Trends often die because society will quickly reject new concepts – “too out-there” • Designers have to curb their creativity to meet social standards of dress

7. Since people are generally externally focused, the fashion industry will always play an important role on society • Fashion and society are strongly linked