Prepared by Norma Saqer Abu-Ghazaleh Intellectual Property

1. The IP experienceTrademark/Domains- Registrations from an IP Firm ExperienceIntellectual Property: Protecting human creativity Prepared by Norma Saqer Abu-Ghazaleh Intellectual Property

2. Trademarks • What is a Trademark? • Almost anything that provides an identification of the source of goods or services • A word, phrase, logo, symbol, image, sound or color, or combination thereof • Can be protected at the federal level or the state level • To qualify as a mark, the mark must be used or there must be a bona fide intent to use in commerce

3. Why companies register trademarks • companies place high importance on protecting their brand and the way in which a trademark can be utilized to do this. • A trademark ensures that a company's goods and brand are protected from those who attempt to cash in on businesses that have a successful idea and reputation. • It is very important that a brand appears to be unique and exclusive, as this is what makes it desirable to the consumer. • company will not hesitate to call in their trademark lawyer when imitations of their logo, name, products or services appear to be in breach of their trademark.

4. How to choose trademarks • The word should be arbitrary or fanciful in nature • The word should not be descriptive, generic, or have any geographical indication or any mountain or river name • The word should not be names of chemical elements or international non -proprietary names • The word as far as possible should be an adjective than a noun or a verb and should not be in a possessive form or plural form • The word should be attributed properly with particular style, font, logo or symbol for better protection • The word or logo should not represent the flag or name or symbol any country • by registering a domain name which is an internet protocol address doesn't mean one has got protection for company name. Hence, both have to be protected separately.

5. Trademark/domain connection choosing domains-Companies • Some ccTLDs can be registered easily • Qualify Beginning of Sunrises • Overall process easier • Deciding on New trademarks/brands/slogans • Requirements of the ccTLDs registries • Brand launch and confidentiality • Registry requirements limit your choices Trademarks already registered If Trademarks are not already registered

6. Translation, transliteration, or both? (IDNs in Arabic) • Both accepted • Automatically accepted • In English typing, letters do not change form, regardless of where they lie in a word/string, but in Arabic they change form • Arabic IDNs-some letters are automatically covered

7. Connecting……. • Linked In: Norma Saqer • Twitter: normadomains • Company websites: www.agip.com www.tag-domains.com • email: domain.name@tag-domains.com nsaqer@agip.com Thank you……..hope you enjoyed!!