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Proses Pengembangan dan Perencanaan ProdukPertemuan 03 Mata kuliah : J0802 - Produk dan Merk Tahun : 2010
Outline • Proses Pengembangan Generik • Aliran Proses Pengembangan Produk • Proses Perencanaan Produk
A Generic Development Process A development process specifies the phases a development project will pass through and the check points a long the way Quality Assurance A clearly articulated development process acts as a master plan which defines the roles of each the players on the development team Coordination A development process contains natural milestones corresponding to the completion of each phase Planning
A Generic Development Process A development process is a benchmark for assesing the performance of the ongoing development effort Management The careful documentation of an organization’s development process often helps to identift opportunities for improvement Improvement
Six Phases of The Generic Development Process 0. Planning 1. Concept Development 2. System Level Design 3. Detail Design 4. Testing and Refinement 5. Production Ramp-Up
Concept Development : The Front-End Process • Identifying customer needs • Establishing target specifications • Concept generation • Concept selection • Concept testing • Setting final specification • Project palnning • Economic analysis • Benchmarking of competitive products • Modeling and prototyping
Adapting the Generic Product Development Process • Technology – push product • Platform Products • Process intensive products • Customized products • High- risk products • Quick Buikd products • Complex System
Product Dev Organization • Reporting Relationship • Financial arrangements • Physical Layout
Reporting Relationship: Gives rise to the classic notion of supervisor and subordinate. These are the formal links most frequently shown on an organization chart • Financial Arrangement: Individual are linked by being part of the same financial entitiy. • Physical layout: Links are created between individuals when they share the same financial fice, floor, building or site
Choosing an Organizational Structure • How important is cross functional integration • How critical is cutting edge functional expertise to business success • Can individual from each function be fully utilized for most of the durtion of a project