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This document outlines the establishment and objectives of the Outreach, Education, and Communication Team led by Michael and Steve. It highlights the mandate received on May 12, 2011, focusing on preparing responses and drafting a comprehensive outreach plan. The team aims to communicate physics discoveries clearly to various audiences, including the general public and students, through written and video content. Engagement with external organizations like IPPOG and CERN is noted, along with plans for virtual visits and promotional events to broaden impact.
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Outreach, Education & Communication A few Notes S. Goldfarb – Outreach Support – 12 May 2011
Organization • Mandate • Michael & Steve Received Mandate on Monday • Currently Preparing Response • Iteration on Mandate • Creation of Outreach, Education & Communication Team • Input Welcome • Coffee Being Consumed in Significant Quantities • What Role Do You Want To Play? • How Much Can You Contribute? • What Else Is Needed? • Outreach, Education & Communication Plan • To Be Drafted In Coming Weeks • Clear Priorities • Well-Defined Roles for All Members of Team S. Goldfarb
New Journal of Physics • IOP Science Journal http://iopscience.iop.org/1367-2630 • Scientific Write-Up (Target: Particle Physicists) • General Written Abstract (Target: Readers) • Video Abstract (Target: Readers) • In the Works • ATLAS Di-Jet Exotic Search • G. Choudalakis, A. Gibson, F. Ruhr • ATLAS Minimum Bias Analysis • Alison Lister • Under Consideration • Public Targeted Video Abstracts of Major Topics • Part of Discovery Package Effort S. Goldfarb
Di-Jet Video • Public Version S. Goldfarb
Discovery Packages • Goal • Be Prepared with Content for ATLAS Discovery • Target • First, General Public (Via Media) • Later, Students • Content • Physics Write-Ups for Public • Currently Working on SUSY (Erik, Michael, et al.) • Short, Human-Readable Text • Images, Multimedia • Considering Topics, Formats (Joao, Claudia, et al.) • Other Efforts • IPPOG, CERN, US-LHC Communicators, etc. S. Goldfarb
Virtual Visits Update • Upcoming Visits • May 24 – William Floyd HS • May ?? – Coos Bay, Oregon HS • June 6 – Australia (Science Minister) • Upgrades Expected • Adjust Video Resolution for EVO • Create Webcast Public Site • Investigate Skype S. Goldfarb
Resonance Goes America Line 6 Martin White Rusty Boyd Kyle Cranmer Ceri Perkins Randy Dangler S. Goldfarb
Resonance Goes America • Line 6 Guitar Electronics Company • Approached Us In April • Saw Images of Rusty, Randy, Martin Using Their Goods • Want to Blog, Advertise, etc. About ATLAS & Line 6 • Lawyers, Press Office, Purchasing O.K. • Kyle Cranmer • Has a Booth in NY World Science Fair • Will Promote ATLAS • Will show DVD, Sell Some CD’s • Ceri Perkins • Preparing Press Releases • Institutional Press Officers in U.S. • Official US Release Date – June 1 S. Goldfarb