Jenny Craig's Success with Siebel and Oracle Commerce. Eric Matson , IT Director of Enterprise Architecture – October 1, 2014. About Jenny Craig. 40 year-old Weight Management company 500 company-owned and 150 franchise Centers in the US, Canada, Australia, and New Zealand
Eric Matson, IT Director of Enterprise Architecture – October 1, 2014
40 year-old Weight Management company
500 company-owned and 150 franchise Centers in the US, Canada, Australia, and New Zealand
Owned by Nestle until late 2013, merged with Curves in 2014
Implemented Siebel company-wide in 2010 (3,000+ users)
Launched our eBusiness initiative in 2012
Oracle Siebel 22.214.171.124
Oracle Business Intelligence Enterprise Edition 10g
Oracle Database 11g
Oracle JD Edwards 9.1
Oracle Incentive Compensation
Informatica Power Center 9.1
Continue to build out our existing, home grown .net e-commerce site
Add a low cost, off-the-shelf e-commerce component such as Magento, Storefront, etc.
Deploy Oracle Commerce (ATG) 10.1 with personalization, segmentation, targeting, merchandising, and content management
Leverage our existing Oracle and third-party application stack
Maintain Siebel as master for Contact, Product, Pricing, and Order
Administer once, deploy to all channels
Enable the business – limited IT involvement
Scale to support a $200M online business
Out-of-the-box, out-of-the-box, out-of-the box…
Make sure to have a solution architect with good understanding of Siebel and ATG.
Use real-time or near-real-time interfaces whenever necessary (batch processes create timing issues).
Oracle Managed Cloud Services provides many benefits but adds a level of complexity to plan for.
Log ALL transactions at each potential break point.
Send more data than you think you need (both ways).
Picking one system (Siebel) as the master let us leverage our existing systems and processes.
Siebel and ATG are highly complementary to each other in our application stack.
Order online, pick up in Center
Integrations for Attribution Modeling
New member referral program
Shared credit card tokenization
Integrated social media
Integrated weight loss journey, tools
MDM, Marketing, Loyalty…