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Social Media - PowerPoint PPT Presentation


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Social Media. Looking Professional Online. Privacy Measures. Facebook allows users to filter visible content Create a second profile for professional use Make personal profile private Not visible on search Block potentially embarrassing photos from everyone but close friends

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Presentation Transcript
social media

Social Media

Looking Professional Online

privacy measures
Privacy Measures
  • Facebook allows users to filter visible content
  • Create a second profile for professional use
    • Make personal profile private
    • Not visible on search
  • Block potentially embarrassing photos from everyone but close friends
  • If applying for competitive position or in the public eye, permanently delete content you wouldn’t want on the front page of the newspaper
employers are watching
Employers Are Watching
  • Be aware that potential employers, clients, and even members of the media may be checking out your online profiles
  • Don’t:
    • Post pictures of illegal acts
    • Intoxication
    • Slurs or profanity
    • Insults against your employer or coworkers
  • Present yourself at your best, at all times
slide4

Employers Are Watching

  • The football prospect receives a friend request from a beautiful lady
  • The twist?
    • These women don’t actually exist, at least not in the way that some unsuspecting NFL prospects are led to believe.
  • Teams used fake accounts to vet potential draftees
  • Inappropriate pictures could harm the team and player’s reputation
for business
for Business
  • Businesses connect with customers through Fan Pages
  • Communicate to an unlimited number of customers
    • Regular profiles limit set at 5,000 Friends
  • Post photos, videos, and text updates
  • Discussion Board feature
scams and phishing attacks
Scams and Phishing Attacks
  • Be cautious about sharing personal information such as address or telephone number.
  • Phishing – when scammers “fish” for personal account information.
  • Fake accounts to help spread false information
  • Accounts cannot be hacked just by adding a friend
    • Must download a file from such as a video link
slide7

140 Characters

  • RT: reTweet, to forward someone’s message to your network
  • DM: a direct message, a private tweet to a follower, sent using the @ symbol
  • Hashtag: the # symbol is used to designate the topic or theme of a message, which makes messages easier to search
    • follow this conference using #rivconference
  • Once you’ve exhausted your personal and professional contacts, where do you go from there? 
    • Follow those in your interest categories
customer service on
Customer Service on
  • @AskAmex
  • @ComcastCares
lawsuit
Lawsuit
  • Amanda Bonnen sent tweet to a friend
  • Horizon Reality- $50,000 lawsuit –Defamation
  • “Tweet was wholly false” and “Greatly injured in its reputation as a landlord in Chicago”
  • Horizon Owner, Jeffrey Michael-
    • "We're a sue first, ask questions later kind of an organization"
slide10

Professional networking atmosphere and tool

  • Users can post resume or other information
  • Search for jobs through the search engine
  • Develop extensive list of “connections”
  • Degrees of connections
  • Become introduced to others through 1st degree connections
  • Connections can write recommendations
conclusions
Conclusions
  • If you don’t want a potential employer to see something, don’t put it online
  • Read term and conditions carefully
  • Privacy controls are your best friend
  • Use common sense