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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs

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  • Uploaded on December 6, 2007 Sandra Keil—Manager, Government Affairs. A One of a Kind Resource. 16 years of consolidating environmental resources in one easy-to-access network: 1-800-CLEANUP. Unique Public/Private partnership

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December 6, 2007

Sandra Keil—Manager, Government Affairs

a one of a kind resource
A One of a Kind Resource
  • 16 years ofconsolidating environmental resources in one easy-to-access network:


Unique Public/Private partnership
  • Onlynational database of its kind created to empower public to make informed decisions for a better environment
Provides local recycling, reuse and disposal information
  • Includes over 80,000 individual program/special event listings
  • Selection of over 250 different materials and services
the nation s online recycling community
The Nation’s Online Recycling Community
  • Google’s #1 Listing for “Recycle,” “Recycling,” “Prevent Global Warming,” “Beach Water Quality,” “Paint Disposal,” and more…
More than Five Billion Consumer Products display Earth and our 1-800-CLEANUP

(Motor Oil, Paint, Pesticides)

Referred to by more than 187,000 Web sites
Reached more than 90 million households through media partnerships including Comedy Central, Cox Newspapers, Hearst Magazines, G4 TV and 3 appearances on Oprah in 2007 alone
growing with focus on the environment
Improve the Earth 911 Web site

Expand user experience

Enhance and upgrade coordinator features

Engage media in use of Earth 911

Upgrade phone hotline

Growing with Focus on the Environment
earth911 org a new look : A New Look
  • New Web site launched earlier this year
  • Easy content based system
  • “Googlish” search mechanism expanded
  • Focus on new content, rotating articles, visitor interaction & commenting
new functionality
New Functionality
  • Public commenting/ Blogging capabilities
  • Encourage topic discussions
  • Engage visitor to come back
earth 911 dynamic front page content
Earth 911: Dynamic Front Page Content
  • Dynamic content on front page
  • Daily changes with articles
  • Special events/ local & national
earth easy coordinator access
Earth Easy: Coordinator Access
  • “Earth Easy” way to add local data
  • Add local community content via Word Press
  • Designated coordinator section
increased flexibility
Increased Flexibility
  • Sorting capability
  • Adjust service boundaries
  • Visuals for curbside listings
  • Previewing
  • Calendar
engaging the media
Engaging the Media
  • Cox Newspapers – 26 newspapers
  • World Now – 96 TV stations nationwide
  • Hearst Magazine – The Daily Green
  • G4 TV – Gcycle campaign
  • Comedy Central – Address The Mess campaign
quote of the day
Quote of the Day

It's not what you do once in a while, it's what you do day in and day out that makes the difference.

-Jenny Craig