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VSV Flemish Foundation for Traffic Knowledge. ‘ Mobiwijzer ’ a true aid for a sustainable festival, event(location) and tourist attraction Kirsten De Mulder ECOMM 2014 Florence Friday, May 10. Content. Flemish Foundation for Traffic Knowledge Belgium and Flanders

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vsv flemish foundation for traffic knowledge

VSVFlemish Foundation for Traffic Knowledge

‘Mobiwijzer’

a true aid for a sustainable festival, event(location) and tourist attraction

Kirsten De Mulder ECOMM 2014 Florence

Friday, May 10

content
Content
  • Flemish Foundation for Traffic Knowledge
  • Belgium andFlanders
  • Festivals, events andtourism in Flanders
  • Recreational traffic in Flanders
  • Mobiwijzer
      • The start
      • What?
      • Why?
      • The idea
      • The process
      • The procedure
      • www.mobiwijzer.be
      • Contacts
flemish foundation for traffic knowledge
Flemish Foundation for Traffic Knowledge
  • Founded by Flemish parliament, Belgium (1990)
  • Umbrella / network structure
  • Mission: knowledge transfer on road

safety and sustainable mobility

  • Main target groups:
    • transport and road safety professionals, mobility managers, teachers ...
    • non-professionals --> all road users in Flanders
onze projecten

Flemish Foundation for Traffic Knowledge

Onze projecten

Hogescholen

18+

Secondary school

0 10 20 30 40 50 60 70 80 90 jaar

Professionals

Kindergarten and primary school

festivals events and tourism in flanders
Festivals, events and tourism in Flanders

Festivals: very popular in Flanders

festivals events and tourism in flanders1
Festivals, events and tourism in Flanders
  • Others:
    • Rock Werchter
    • Pukkelpop

But also:

    • Tulpenpluk
    • Ezelsfeesten
    • … Cavalcade 2013, Mechelen
  • Andother events such as
    • Company parties, New Years’ receptions...
    • Congresses
recreational traffic in flanders
Recreational traffic in Flanders
  • OVG 4.2. (Sept 2009-Sept 2010) = 31% of all traffic is recreational
recreational traffic in flanders1
Recreational traffic in Flanders
  • 62% of allrecreational traffic is by private car
  • 71% of the distancecovered is by private car
  • Alsoworkingdaysand evening congestion
mobiwijzer
Mobiwijzer
  • The start
    • 2009 until present: mobility management consultancy for event organizers on anindividual basis
    • Since 2012: alsotouristattractionsand meeting venues
mobiwijzer1
Mobiwijzer
  • What?
    • ‘Mobility scan’
    • Set of measures
    • Adviceand support duringimplementation
    • Evaluation andpossibleimprovements
mobiwijzer2
Mobiwijzer
  • Why?
  • Increase share of sustainable transport torecreativedestinations
  • Win-win: economical, accessibility, roadsafety
  • Short and medium term solutions
  • Profitablefor…
    • the organizer or manager
    • the visitor
    • the immediate environment
    • society as a whole
mobiwijzer3
Mobiwijzer
  • Findings...
    • Restricted range: about 15 consultancies per year
    • High cost
    • (Also) throughour support and awareness-raising:
      • Creation of a market for consultants with the necessary expertise
mobiwijzer4
Mobiwijzer
  • Idea
    • Free first offer
    • Focus on awareness-raisingandself-reliance
    • For event organizersand managers of touristattractionsand meeting venues
    • Simple, practical andtailored
mobiwijzer5
Mobiwijzer
  • Process
  • Preliminary consultation of various partners in sustainable recreational traffic
  • Keysuccess factors:
    • Customizable tool
    • Website forinitial analysis, mid-term andfinalevaluation
    • Best practices, advice
    • Filter function
    • Questions about available information and actions taken...
mobiwijzer6
Mobiwijzer
  • Process (2)
  • 2. MobiWijzer website development
  • 3. User testingbyparticipantsfrommunicipalitiesandleisure
  • industry
  • 4. Online: inspiration and meeting day October 22, 2013
mobiwijzer7
Mobiwijzer
  • Approach
  • 1. Beslissingsondersteunend systeem
    • Basis: mobiliteits- en bereikbaarheidsprofiel.
    • Analyse beginsituatie.
    • Selectie maatregelen en acties.
    • Interessante partners.
    • Best practices & quickwins.
    • Praktische tips en adviezen.
  • 2. Een persoonlijke eventplanner
    • Mijn Mobiwijzer
    • Adviezen op tijdslijn
mobiwijzer8
Mobiwijzer
  • The website

www.mobiwijzer.be

mobiwijzer9
Mobiwijzer
  • Results
    • 22 oktober 2013 – 31 maart 2014
    • Aantal organisatoren/uitbaters dat het beslissingsondersteunend systeem doorliep & een tijdslijn creëerde: 78
    • Veel voorkomende adviezen:
mobiwijzer10
Mobiwijzer
  • A new visual
more information
More information

Kirsten De Mulder

VSV (Flemish Foundation for Traffic Knowledge)

Stationsstraat 1102800 Mechelen, BelgiumTel. +32 15 44 61 39

kirsten.demulder@verkeerskunde.bewww.verkeerskunde.be