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Creating a Culture of Data-Driven Decisions

Creating a Culture of Data-Driven Decisions. Jacob Ensign JMH Consulting, Inc. This presentation (and other con- ed resources) available online at www.jmhconsulting.com/resources. Does your team reference reports before making decisions?.

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Creating a Culture of Data-Driven Decisions

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  1. Creating a Culture of Data-Driven Decisions Jacob Ensign JMH Consulting, Inc. This presentation (and other con-ed resources) available online at www.jmhconsulting.com/resources

  2. Does your team reference reports before making decisions?

  3. Does your team employ dashboards to monitor KPIs or program health?

  4. Does your team have at least one data champion?

  5. Data-driven decisions

  6. What’s business intelligence?

  7. A data-driven culture is about process

  8. A data-driven culture is not this guy.

  9. Principles of DDD Real-World Projects Smarter Mailing List Intro to CERA

  10. First Principle

  11. The whole crew needs to be on board

  12. What’s in that box?

  13. Gut decisions are comfortable.

  14. Will data-based decisions replace good judgment?

  15. Successful data-driven organizations find ways to help people feel empowered by data, not hampered by it. — JMH Consulting principle

  16. Scoring a touchdown often happens 10 yards (or less) at a time.

  17. “What decisions do you frequently make based on gut instinct rather than data?” “What data would help you make better decisions in your role?”

  18. Who is your data champion?

  19. Don’t be afraid!

  20. Second Principle

  21. The data is out there. Harness it.

  22. What Did Google Do?

  23. What Did Google Do?

  24. What Did Google Do?

  25. So, you have a website?

  26. Do you email market? Exact Target Email Marketing

  27. ROI for PPC

  28. Registration systems

  29. Website traffic

  30. Website Traffic Mashup

  31. Others? • Evaluations • Research studies • Census data • Surveys & polls • Social networks • Discussion boards • Industry leaders • The news • Google Trends • Online review services • Consultants • Peer institutions

  32. Third Principle

  33. Statistics are great! Just get out any calculator: basics will do

  34. Amazon

  35. Email marketing statistics

  36. Website Traffic Faceoff Better Business Writing Grammar for Professionals Unique Pageviews Online Regs 8 3

  37. What’s the big difference?

  38. Search engine rankings

  39. One rank correlates to … … or about $50,000 per program SEVEN seats per program 1. 2. 3.

  40. The ominous brochure Smarter (Direct) Mailing List

  41. Who should receive a catalog? Or are they?

  42. Smart mailing list components

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