Photo - Custom Programs

1. Photo.net - Custom Programs

2. Exclusive Forum Sponsorship Exclusive Forum Sponsorship Forum Overview • Be a part of the already active forum discussions • Reach passionate, engaged members of the Photo.net community who are interested in the products you sell • Exclusive sponsorship gives you ownership of the user experience in the forum • Exclusive ad placements • 88 x 31 Company Logo • 728 x 90 Leader Board (top of page) • 160 x 600 Tower Ad • 728 x 90 Leader Board (bottom of page)

3. Equipment Guide Sponsorship Equipment Guide Sponsorship Equipments Overview • In depth equipment review by internal Photo.net Editor • Featured products for each category • Product links redirected to Adorama online retailer for direct purchase • Exclusive ad placements • 728 x 90 Leader Board (top of page) • 160 x 600 Tower Ad • 728 x 90 Leader Board (bottom of page)

4. Registration Path Integration Registration Path Integration Registration Path Integration Overview • Integrate offer to Photo.net members within the Photo.net registration process • Display a 300x250 on the registration page to promote the offer to Photo.net members • Once information has been submitted, the user would be prompted directly to a custom interstitial (see next slide for example)

5. Registration Path Integration cont. Registration Path Integration cont. Registration Path Integration Overview • Once registration path is completed, Interstitial will be shown • Drive quality traffic, increase product/brand awareness and to increase sales

6. Integrated Text Link within the Equipment Channel Integrated Text Link within equipment Channel Integrated Text Link Overview • The Equipment Channel is the main area of Photo.net where our members go to research and purchase products • A text link would greatly increase the overall SEO rankings • The text link will blend in with the Photo.net content

7. Exclusive Offer Integration Exclusive Offer Integration Exclusive Offer Integration Overview • Reach core members of the Photo.net community by integrating an offer within an area of the site where members upload images and manage their account • Target the power users of the Photo.net community to use your products/services • Entice Photo.net members to discuss and influence other Photo.net members about your products/services

8. Bi-Monthly Newsletter Sponsorship Bi-Monthly Newsletter Sponsorship Newsletter Sponsorship Overview • 500,000 Photo.net members receive the newsletter • Newsletters are sent twice monthly • Exclusive ad placements available • 468x60 Ads (top and bottom of page) • Custom newsletter can support content integration, sponsored editorial, branding, and promotion

9. Seasonal Shopping Guide Sponsorship Seasonal Shopping Guide Sponsorship Season Shopping Guide Overview • Photo.net site promotion through custom widgets, internal ad units, and co-branded banners • Gift Guide promotion in bi-monthly newsletters • Specific audience targeting opportunity • Exclusive category sponsorship opportunity • Exclusive ad placements available • 728 x 90 Leader Board • 160 x 600 Tower Ad • 88x31 Logos within 300x250 Widgets

10. Page Peel Ad Unit Page Peel Ad Unit Page Peel Ad Unit Overview • High impact unit to drive branding traffic and sales • Capture the attention of the Photo.net community by taking over the homepage • User initiated sponsorship encourages Photo.net members to interact with your brand

11. “Photo of the Week” Sponsorship “Photo of the Week” Sponsorship “Photo of the Week” Sponsorship Overview • Exclusive ad placement available • 728 x 90 Leader Board