Be a Game Changer: Carrying the Election 2012 Momentum Forward

1. Be a Game Changer: Carrying the Election 2012 Momentum Forward GOTV Results & Action Planning Workshop #AAUW2013 @AAUWpolicy

2. Roadmap: Where We’re Going • GOTV celebration! • GOTV national recap • Virginia: a GOTV example • Virginia: a GOTV debrief • GOTV momentum: creating an action plan • Practice!

5. Impact Grant States IMV activities reported No Reported IMV Activity

6. Our National Numbers 44 states reported activities 137colleges & universities participated 91 coalition partners joined us 427 media hits in 40 states 283voter registration events in 19 states 143candidate forums in 33states 27issue forums in11 states 94debate watch parties in 27 states 89phoning & canvassing events in 11states 54,763 voter guides mailed 36,411 ballot initiative postcards mailed 13,726voters registered in 22states

8. Women & the 2012 Election Women: 53% of electorate 18-29 yr. olds: 19% of national turnout 20 female senators 78 female representatives New Hampshire: First all-female Congressional delegation, governor, speaker Hawaii, Massachusetts, & Wisconsin: Elected their first female senators

9. Virginia & the 2012 Election

10. Virginia & the 2012 Election • Best practices • Colleges and universities • Community colleges • Voter registration • Targeting millennials

11. Virginia & the 2012 Election • Lessons learned • Personal stories • More involvement • Timing of activities

12. Strategy & Planning

13. What is Strategy? Strategy is turning the resources you have into the power you need, to win the change you want

14. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

15. Theory of Change

16. POWER It’s a relationship with others

18. What’s Our Theory of Change? • What change do we want? • Who has the resources to create that change? • What do they want? • What do we have that they want?

19. What resources do we have? How can we use it to change the balance of power?

20. Case Study: Montgomery Bus Boycott

21. 1954 Power Over Not using resources to shift the relationship of power

22. 1955 Power With Using resources to shift the relationship of power Leadership Team

23. Theory of Change

24. What’s Our Theory of Change? • What change do we want? • Who has the resources to create that change? • What do they want? • What do we have that they want?

25. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

26. Create an Action Plan: Resources

27. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

28. Create an Action Plan: Measurable Goal

29. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

30. Create an Action Plan: Timeline Start with dates you know and work from there. December 15 March 1 April 18 January 9 April 8 May 27

31. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

32. Create an Action Plan: Tactics

33. Town Hall Meeting

34. Tele-Town Hall Meeting

35. Issue Forum

36. Lobby Day

37. In-District Meeting

38. Deliveries to Elected Officials

39. Rallies

40. Cocktails & Convos

41. Petitions and pledges

42. LTEs and op-eds

43. Tabling

44. House meetings

45. Call-in days

46. Resolutions and proclamations

47. Tweet chats and Twitter storms

48. 5 Strategic Questions What’s your… • Theory of Change? • Resources? • Measurable goal? • Timeline? • Tactics?

49. Action Plan Exercise