2012 National BDPA Technology Conference. Managing Your Digital Footprint Shauna Cox. August 1 – 4, 2012 Baltimore, MD. Purpose and Objectives. Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”.
Discuss considerations for protecting sensitive information.
Understand ways to leverage electronic assets to benefit your “digital profile”.
Understand strategies for managing your online reputation.
What is a digital footprint?
Strategies for protecting information
Leveraging your footprint for personal branding
Action plan for post-session
Part 1: Risks & Protection
Part 2: Personal Branding
Data trail produced by activities in cyberspace
Content generated by online action
Social Networking Posts
privacy. Get over it.”
former CEO Sun
Source: Online Privacy by Stephen Currie
“…a promise to a…well defined audience, combined with the actual experience these individuals have with the brand [you].”
Source: Managing Brand You
by Jerry S. Wilson & Ira Blumenthal
Ask posting party to remove the information
If removal does not occur, dispute information publicly (if appropriate)
Engage “reputation” specialist
Optimize profile / reputation with positive information
Execute legal recourse if necessary
Web Sites / Organizations