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Webbanalys KTH EES. Overview 30 000 pages. Who visits?. Engaged – many pages, long time on site Default – website as start page Departmentalist – works for and visits dept site Student – needs to visit for specific tasks Applicant – potential students

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Presentation Transcript
slide1
Webbanalys

KTH EES

who visits
Who visits?
  • Engaged – many pages, long time on site
  • Default – website as start page
  • Departmentalist – works for and visits dept site
  • Student – needs to visit for specific tasks
  • Applicant – potential students
  • Jobseeker – looking to work at KTH
  • Skydiver – stumbles on a specific page
what do they visit
What do they visit?
  • 55% departments (15% people pages)
  • 10% people search
  • 20% Education (10% course pages)
  • 2% Research
  • 1% Calendar
  • 1% News
  • 85 pages = 40% of pageviews
education
Education
  • Template for thesis popular
  • EL2520 kurshemsida popular
  • Long tail
    • about 1000 pages (Spring 2013) had 1 pageview
    • 1400 had 1 or 2
    • About 400 pages had more than 1 pageview a week
  • Old course websites still live
calendar
Calendar
  • Master thesis presentations most viewed
  • KERS seminar from 2010 receives traffic due to Wikipedia entry.
contact
Contact
  • “Labs within EES” page most viewed
  • “Contact with management and key functions” next most viewed
  • Nothing else gets 1 pageview a day
research
Research
  • Publications are the main visited content (45% of pageviews)
  • Strategic research areas page account for 20% of pageviews
about ee
About EE
  • The “nätbaserad utbildning” content caused a spike
  • About 25% of pageviews during period analysed
recommendations
Recommendations
  • Reduce number of pages
  • Research visitor types & create personas
  • Fix analytics implementation!
  • Improve findability