Mahindra & Mahindra. Innovation in the Agricultural Industry. AGENDA. Mahindra & Mahindra Interpreting the data Understanding innovation at M&M Comparing innovation processes Making the decision What happened Key lessons Putting culture in Cross-Border Innovation
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Innovation in the Agricultural Industry
Maverics, “DaVinci” like thinkers, little respect for functional boundaries
Nayak, hired in 1974, knows farmers, tractors and frugal engineering, likes to work on his own with no constraints.
Work to create new ideas.
No formal design, ad hoc.
“Lab technicians”, highly specialized and disciplined engineers
Work to minimize risk and maximize customer satisfaction, value added and learning
Formal design based on research in other companies and McKinsey support.
(Jassawalla and Sashittal, 2003: 4)