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Module 5 Team project on leadership Indra Nooyi , CEO PepsiCo Joshua Trujillo Kyle Kempton Theresa Flynn Jeannie Dalrymple Jerry Mitchell Helen Robinson Colorado State University — Global Campus Decision Making and Leadership –ORG 550 Dr. Stephen Law. Introduction.

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Module 5 Team project on leadership IndraNooyi, CEO PepsiCoJoshua TrujilloKyle KemptonTheresa FlynnJeannie DalrympleJerry Mitchell Helen Robinson Colorado State University — Global CampusDecision Making and Leadership –ORG 550 Dr. Stephen Law



IndraNooyi is the President and Chief Executive Officer of PepsiCo. Ms. Nooyi is one of the top female executives in the United States and the highest-ranking woman of Indian heritage in corporate environments. Ms. Nooyi’s achievements along with occupational successes in leading PepsiCo show her entrepreneurial spirit and dedication.

Ms. Nooyi was born in Madras India in 1955 into a conservative, middle-class environment. She is a graduate of Madras Christian College where she earned her undergraduate degree in Chemistry, Physics and Mathematics and graduated with an MBA from the Indian Institute of Management in Calcutta. Ms. Nooyi was accepted into and enrolled in Yale University’s Graduate School of Management. Ms. Nooyi’s family supported her decision and move to the United States though actions such as these were “unheard of for a good conservative south Indian Brahmin girl.” Ms. Nooyi holds a Masters of Public and Private Management from Yale University completed in 1980.

leadership of diversity practices

Leadership of Diversity practices

Mrs. Nooyi is the chief architect of PepsiCo's multi-year growth strategy. Ms. Nooyi co-chairs PepsiCo’s Global Diversity and Inclusion Governance Council. This council is comprised of Ms. Nooyi, internal and external thought leaders along with the chief diversity officer (PepsiCo, 2011).

The global focus of this council includes goals of enhancing diversity and inclusion capabilities while searching for new ways to create sustainable and differentiated competitive advantage for PepsiCo (Pepsico, 2011).

IndraNooyi is dedicated to diversity and inclusion plans that provide a greater focus on women (PepsiCo, 2011). PepsiCo’s initiatives have been recognized by Forbes in Turkey; Where women can get promoted the fastest in the Times in the UK and Ireland;Top 50 places where women want to work in the U.S.; 20 Best Companies for Multicultural Woman and DiversityInc in the U.S.; Top 50 Companies (PepsiCo, 2011).


Win with diversity and inclusion.

We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.

indra nooyi value s
Indra Nooyi Value’s


Values of IndraNooyi

External Conditions

  • Sustainability
  • Global Impact
  • Environment
  • Diversity
value s
  • Internal Conditions
    • Respect
    • Loyalty
    • Diversity
    • Open-minded
  • Charismatic
    • Magnetic Personality that people want to be around and follow
      • Great Leaders Make you Want to be a Better Person
  • Vision
    • Clarity
    • Concise Communication
    • Drawing Tangible Connections
  • History
    • Maintains a stellar rapport with individuals
  • Confidence
    • Not Pompous
      • There is a big Difference
decision making skills
Decision Making Skills
  • Performance With Purpose
    • Make as Much Profit as Possible
      • Be Responsible in Doing so
  • Transformational Leadership
    • Change in Individuals and Social Systems
    • Valuable Positive Change
  • Focus on Conceptual Ideas
    • Development of Concept
    • Implementation of Concepts
leadership of organizational culture
Leadership of Organizational Culture
  • Innovation & risk taking
    • Strategic focus on health & nutrition
    • 2000: 11% of $20B annual sales “Good for you” (Mellentin, 2011)
    • 2010: 21% of $62B annual sales “Good for you” (Mellentin, 2011)
      • “Good for you” Sales increased 600% in decade (Mellentin, 2011)
  • Primary Catalyst
    • Strategic focus on health & nutrition; aggressive acquisitions
    • Acquired Wim-Bill-Dam
      • Russia’s largest dairy company
        • Paid $5.4B—nearly double value (Mellentin, 2011)
    • Joint venture with Almarai
      • Saudi Arabia’s largest dairy firm (Mellentin, 2011)
  • Nooyi’s insights
  • “Nutrition offers the potential of a large fast-growing platform“(Mellentin, 2011)
  • Dairy "the next frontier in food and beverage convenience.“(Mellentin, 2011)
leadership of organizational culture1
Leadership of Organizational Culture
  • Outcome Orientation
    • Marrying performance with purpose to ethical concerns (Nooyi, 2009)
    • Understanding partnerships within the community (Nooyi, 2009)
    • A firms bottom-line is not the only measure of success
  • Primary Catalyst
    • Economic downturn
    • Lack of public trust in corporate America
    • The world is a smaller
  • Nooyi’s insights
  • “Companies of the future have an obligation to give back to society” (Nooyi, 2009)
  • “Imbed a culture of long-term thinking” (Nooyi, 2009)

Leadership of follower motivationTransformational vs transactional leadership(Northouse, 2007)Transformational leadership factors include:1. Idealized influence and charisma2. Inspirational motivation3. Intellectual stimulation4. Individualized consideration

Robbins and Judge (2011) suggest transformational leaders inspire or motivate followers to transcend their own self-interests and are capable of having a profound and extraordinary effect on followers.

Dr. Martin Luther King Jr’s abilities to express his moralistic approach to civil rights led followers to a sense of intrinsic motivation which they developed into a movement that peacefully became his vision of an effectual nonviolent direct-action program (King, 1963) (Northouse, 2007). Dr. King provides one example of an effective transformational leader.

Robbins and Judge (2011) suggest transactional leaders guide or motivate their followers in the direction of established goals by clarifying role and task requirements.

IndraNooyiPepsico’s CEO and her transactional leadership role that works towards providing transformational leadership qualities.

Transactional Leadership factors include Northouse, 2007):1. Contingent reward2. Constructive transactions3. Management by exception involving negative feedback and corrective criticism. 4. Active and passive leadership5. Corrective transactions

  • The list of the 100 most powerful women rates Ms. Nooyi at number 3 in 2009 (, 2010b) and at number 6 in 2010 (, 2010a). Her work at PepsiCo involves a strong commitment to diversity and inclusion goals for her company (PepsiCo, 2010). Ms. Nooyi’s and PepsiCo’s goals associated with the programs “Performance with Purpose” and “Promise of PepsiCo” have achieved success and are listed as ways to make significant progress towards sustainable growth (PepsiCo, 2010). These programs include goals of investing in a healthier future for people and the planet as significant ingredients in PepsiCo’s business plan (PepsiCo, 2010).
  • Recruitment and retention involve strategies represented by these PepsiCo (2010) programs. Training and mentoring provide significant employee retention strategies that motivate workers while assisting with PepsiCo’s success under IndraNooyi’s successful and continued leadership role (Cañas & Sondak, 2010). Proposed growth at PepsiCo can be achieved with incentives such as training as one form of reward that may reduce costs by reducing turnover (Robbins & Coulter, 2009).
overall success as a leader
Overall Success as a Leader
  • IndraNooyi’s Record of Success
    • Top of Fortune’s list of Most Powerful Women in Business, 2006-2011
    • Revenues projected to $60 billion and saving $400 million in costs
    • Leadership Award for Advancing Diversity
  • IndraNooyi’s Keys for Successful Leadership
    • Performance with Purpose
      • Raised expectations for people, strong organizational culture
      • International growth, expanded global markets
      • Sustainability Strategies for Sustained Performance
        • Healthy Consumers
        • Social Responsibility
    • 5 C’s in Success
      • Competence, Courage & Confidence, Communication, Compass, Coaching
nooyi defined as a leader
Nooyi, Defined as a Leader
  • Successful Leadership Qualities
    • Integrity, competence, consistency, loyalty
    • Charisma, knowledge, expertise, judgment
    • Motivational ability
    • Visioning ability
  • Transformational Leadership
    • Incorporates charismatic and visionary leadership
    • Adapts well to the needs of today’s work groups
    • Raising people toward collective goals, intrinsic reward and higher levels of morality
  • Kouzes and Posner Strategies for Practicing Exemplary Leadership
    • Challenge the Process
    • Inspire a Shared Vision
    • Encourage the Heart
    • Enable Others to Act
    • Model the Way

IndraNooyi, CEO PepsiCo.

  • Leadership of diversity practices
  • Leadership values
  • Personality and decision-making
  • Leadership of organizational culture
  • Leadership of follower motivation
  • Overall success as a leader
  • Advameg, Inc. (2011). Encyclopedia of World Biography: Nooyi, Indra K. Retrieved from:
  • Bass, B.M., and Riggio, R.E. (2006). Transformational leadership (2nd ed.). Mahwah, NJ: Lawrence Erlbaum
  • Berkun, S. (2010) The Myths of Innovation (1st ed.). Gravenstein Highway North, Sebastopol, CA: O’Reilly Media, Inc
  • Deitsch, R. (2008). Performance with a purpose. The Costco Connection, June 2008, p. 21-23, Retrieved from
  • Diversity Award (2008). Retrieved from 48617.html
  • Epstein, M. J. (2008). Making Sustainability Work (1st ed.). San Francisco CA: Berrett-Koehler.
  • (2010b). World’s most powerful women (2010): Indra Nooyi. Retrieve from: women-09_Indra-Nooyi_1S5D.html
references cont
References Cont.
  • Fortune’s Powerful Women (2011). Retrieved from
  • King, Dr Martin Luther JR. (1963, 1991). “Letter from Birmingham Jail”. Oneonta, NY: The Hartwick Humanities in Management Institute.
  • Kouzes, J.M. and Posner, B.Z. (2002). The leadership challenge (3rd ed.) San Francisco, CA: John Wiley & Sons, Inc.
  • Mellentin, J. (2011). PepsiCo enters the dairy fray. Dairy Industries International, 76(5).
  • Northouse, P.G. (2010). Leadership: Theory and practice. (5th ed.). Thousand Oaks, CA: Sage Publications.
  • Nooyi, I. K. (2009). Leading to the Future. Vital Speeches of the Day, 75(9), 404).
  • O’Rourke, J. S. (2010). Management communication a case-analysis approach (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Pierce, J. L. & Newstrom, J.W. (2011). Leaders and the leadership process. (6th ed.). New York, NY: McGraw Hill.
references cont1
References Cont.
  • Quaratiello, F. (2011, May 13). PepsiCo boss IndraNooyi blasts crackdown on soda, snacks. Boston Herald (MA). River, NJ: Pearson Education, Inc.
  • Robbins, S. & Judge T. (2011). Organizational Behavior 14th edition. New York, NY, Prentice Hall.