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October 22, 2012

October 22, 2012. Warm Up: Think of an ad you have seen recently. What did the ad want you to do or think? What did the ad say or do to try to convince you?.

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October 22, 2012

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  1. October 22, 2012 Warm Up: Think of an ad you have seen recently. What did the ad want you to do or think? What did the ad say or do to try to convince you?

  2. My knees are tomboys. They get bruised and cut every time I play soccer. I'm proud of them and wear my dresses short. My mother worries I will never marry with knees like these. But I know there's someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together.

  3. Rhetorical Analysis Rhetorical Appeals: Logos Pathos Ethos

  4. Rhetorical Analysis Analyze the ad with your group: What appeals are being used? Identify some techniques that an ad can use to create emotion or to make a viewer trust in the ad. Present to the class

  5. Logos: Logical Appeal deductive reasoning reliance on authority facts as evidence research tradition cause/effect effective metaphors rhetorical devices: antithesis, juxtaposition, parallelism

  6. Pathos: Emotional Appeal Strong or emotional language Sound devices Imagery, comparisons Rhetorical devices: polysyndeton, asyndeton, anaphora

  7. Ethos: Ethical Appeal restates opposing views fairly associates self with relevant authorities makes relevant allusions uses first person plural pronouns uses reasonable language, avoiding an inflammatory tone Rhetorical devices: litotes

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