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There is no company whose products are u201cfor everyone!u201d <br>Moreover, most of the companies do not have enough resources to target large customer groups as part of marketing efforts. This is why it is critical to know the right customer / market segment that needs your product and, thereby allowing you to create marketing campaigns that are essential for growth and development. Otherwise, you will be only be in a guessing zone.<br>And, what are the requirements for effective market segmentation? <br>
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Poster – Instagram (Ken) 1st June, 2022 4 factors to consider for assessing if you are rightly positioned to enter a new market? For companies seeking growth, entering a new market is indeed an appealing strategy. Sometimes the new ventures offer far more opportunities from the segments currently served; while at other times the neighbouring markets are attractive because of the seemingly lower-risk But whether distant or close in any sense, forays into new markets often present unforeseen If you are unsure whether you have the right market positioning strategy or not, then it is essential you evaluate these four success factor – company uniqueness, current market position, competitor positioning analysis and lastly target customer segment. #competition #competitive #marketentry #company #product #market #marketpositio n #marketpositioning #customer #customergroup #positioninganalysis #marketanaly sis #kenresearch #research #consultant #marketresearch #consultancy #business #r evenue #growth #newmarket opportunities they offer. challenges.