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Coach: American Designer of Luxury Accessories since 1941

Founded in 1941, Coach is an American designer specializing in handbags, leather goods, outerwear, and accessories for men and women. Operating for 64 years, Coach has 190 companies in the United States and 175 in 18 countries, with approximately 5,700 employees. The company focuses on product innovation, e-marketing strategies, and maximizing productivity to support its international expansion and brand strength. Key stakeholders include investors and customers who value the brand's quality, limited edition products, and engaging online experience provided at www.coach.com. With a commitment to customer relationships and innovation, Coach continues to see success and growth in the luxury accessories market.

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Coach: American Designer of Luxury Accessories since 1941

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  1. Founded 1941

  2. Company Overview • Founded 1941 • American Designer • Handbags, leather goods, outerwear, travel, accessories for men & women • Existence for 64 years • 190 companies in the United States • 175 in 18 countries • Around 5,700 Employees

  3. Company Overview Cont. • Competition • Dooney & Bourke • Kate Spade • Michael Kors

  4. Company Overview Cont. • Segment Information • Direct-to-Consumer • Company oriented factory and retail stores • Catalogs • Internet • Indirect • Sales of Coach products through Coach Japan

  5. E-Marketing Goals & Strategies • Strengthen Brand 3 Core Brand Equities • Product Innovation • Fresh, Stylish new products consistently • 15,000 customers interviewed every year • Relevance • Excellent Value • Built to last longer • Well crafted

  6. E-Marketing Goals & Strategies • Increase Distribution • Expand Internationally • Strong Supply chain to support growth • Maximize Productivity • Introduced new products monthly & seasonally • Seen first on the website

  7. Primary Stakeholders • Investors • Customers

  8. Value Bubble • Attracting • Easy accessible • Drop-down menus • Picture for every product • Limited Edition • Products only seen on the website • www.coach.com

  9. Value Bubble (Cont.) • Engaging • My Account • Register for news, new products, email • Wish lists • Address book • Lifestyle Section • Screen Savers • Wallpapers • Horoscopes

  10. Value Bubble (Cont.) • Retaining • Frequent updates • New @ Coach Section • New merchandise • Parties/Events held by Coach

  11. Value Bubble (Cont.) • Learning • Collects data through Email • Registered Customers are sent online surveys • Suggestion Box • Complaints, Concerns, Questions, Comments • Frequently Asked Questions page • Both for Customer & Investor

  12. Value Bubble (Cont.) • Relating • Coach By Request • Customers can order straight from the factory and shipped to their homes • Investors • Contact information to Board of Executive Officers • Financial Reports • Mission Statement, Company Profile, etc. • FAQ’s

  13. Summary • Continued Success • Consistency in sales • 28% increase in sales for 2006 • Strong Brand • Great Innovation • Strong Customer Relationship

  14. Questions?

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