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Export Potential For Georgia Fruits and Vegetables. Greg E. Fonsah Assistant Professor & Ext. Economist University of Georgia Tifton, GA 31793. BUSINESS/CORPORATE STRATEGY. FORMULATION PHASE (Deciding what to do) IDENTIFY OPPORTUNITIES AND RISKS.

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Export potential for georgia fruits and vegetables l.jpg

Export Potential For Georgia Fruits and Vegetables

Greg E. Fonsah

Assistant Professor & Ext. Economist

University of Georgia

Tifton, GA 31793


Business corporate strategy l.jpg
BUSINESS/CORPORATE STRATEGY

  • FORMULATION PHASE

    (Deciding what to do)

  • IDENTIFY OPPORTUNITIES AND

    RISKS.

  • DETERMINE COMPANY’S MATERIAL, TECHNICAL, FINANCIAL AND MANAGERIAL RESOURCES.

  • PERSONAL VALUES AND ASPIRATIONS OF SENIOR MANAGEMENT OR OWNERS.

  • ACKNOWLEDGEMENT OF NONECONOMIC RESPONSIBILITY TO SOCIETY.


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IMPLEMENTATION PHASE(Achieving results)

  • ORGANIZATION STRUCTURE AND RELATIONSHIPS

  • ORGANIZATIONAL PROCESS AND BEHAVIOR

  • TOP LEADERSHIP/OWNER(S)


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ADVANTAGES OF EXPORT

  • BETTER CASH FLOW MANAGEMENT

  • INCREASE SALES

  • IMPROVED FIXED COSTS MANAGEMENT

  • BETTER USE OF EXCESS CAPACITY

  • BALANCE SEASONAL SALES TRENDS

  • MAKE UP FOR CYCLICAL DROP IN DOMESTIC SALES

  • EXPOSURE TO FOREIGN TECHNOLOGIES AND CULTURE

  • UNDERSTAND FOREIGN MARKE

  • IMPROVE GROWTH POTENTIAL & PROFITABILITY



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WHY JAPAN?

  • SOCIAL AND POLITICAL STABILITY

  • JAPAN MARKET IS LARGE AND HIGHLY DIVERSIFIED

  • FOREIGN PRODUCTS ARE EN VOGUE

  • THE GOV’T ENCOURAGES IMPORTS AT ALL LEVELS, INCLUDING VEGETABLES

  • DEREGULATION IS CREATING MARKET ENTRY OPPORTUNITIES


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HOW CAN ONE SUCCEED IN EXPORTING TO JAPAN?

  • PRODUCTS SHOULD BE CUSTOMER ORIENTED

  • MONITOR MARKET CHANGES

  • FIND A RELIABLE PARTNER

  • PLAN TO MEET PARTNER FACE TO FACE

  • EXERCISE EXTREME PATIENCE

  • PENETRATE MARKET WITH LONG-TERM PERSPECTIVE IN MIND

  • COMPLY W/EXPECTATIONS AND OPINIONS OF IMPORT COMPANIES


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WHAT REQUIREMENTS MUST BE MET WHEN EXPORTING TO JAPAN?

  • FOREIGN EXCHANGE AND FOREIGN TRADE LAWS

  • CUSTOMS AND RELATED LAWS

  • OTHER LAWS AND REGULATIONS RELATED TO IMPORTS










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Value Of Exported Vegetables To Japan (Million Yens)

  • 1993 = 78.2 MILLION YENS

  • 1997 = 106.9 MILLION YENS

  • WHAT A JUMP IN 4 YEARS?












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THANK YOU

QUESTIONS?


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