Strategy and the Internet. INBS 640 by Margaret Walsh. Strategy and the Internet. Internet commerce is a business direction and requires a thorough analysis of its place in the overall business strategy
Internet strategy myths:
Many industries have been reshaped by the Internet, particularly in the US:
The revolution has only just begun!
Internet commerce is a business direction and requires a thorough analysis of its place in the overall business strategy
Four types of strategic business change:
Strategic Planning Stage
More Web Strategies:
Search Engine Optimization (SEO) gains Web site visibility
84.4% of Internet users find Web sites through search engines
With statistics like these, a business cannot afford NOT to optimize their Web site!
Strategic Internet applications are developed by business execs by completing a series of steps:
Corporate Internet Strategy focuses on the potential the Internet holds for a company: