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GlobalStart WP3: Tools for Global Start-up Support

GlobalStart WP3: Tools for Global Start-up Support. Marketing and Communication plan to support a university spin-off programme for global startups (Deliverable D8). Global Start-ups Vs “classical” start-ups.

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GlobalStart WP3: Tools for Global Start-up Support

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  1. GlobalStart WP3: Tools for Global Start-up Support Marketing and Communication plan to support a university spin-off programme for global startups (Deliverable D8)

  2. Global Start-ups Vs “classical” start-ups “Global Start-up firms are those that from inception seek to recognise and exploit opportunities by combining resources from and selling outputs in multiple regions around the world.” There is empirical evidence showing that some resources and capabilities of Global Start-ups differ from those of classical start-ups, i.e. their needs and wants differ.

  3. 3 support levels: Regional Venture University ? How do our universities support spin-off companies and particularly global startup companies at present; inventory and benchmarking ? How can GlobalStart help to “support the support”? ! (global)start-ups needs  TTF’s needs  instruments for TTF’s ? Instruments available / to be developed

  4. Instruments for TTF’s • Balanced scorecard for universities • Benchmarking instrument • Development plan • Quality management handbook • Monitor for entrepreneurship / global startups • Marketing and promotion plan

  5. Part 1 Market Research Defining the scope Defining the need for a spin-off support programme (ssp) Positioning of the spin-off support Part 2 Marketing and Communication AIDA+C Marketing and promotion plancontents: • Annexes • Marketing research tools • Promotion and communication tools

  6. Part 2: Promotion and Communication tools Example of a marketing and promotion plan for a ssp Examples of marketing and communication tools: Website Information leaflet to promote a ssp. Poster to promote a ssp Invitation letter to a kick-off seminar, to promote a support project. Invitation letter and poster to promote a business plan competition Publicity Annexes: Marketing Research tools & Promotion and Communication tools • Part 1: • Market Research tools • Example of a basic feasibility survey • Example of a basic feasibility questionnaire and invitation letter • Examples of a basic SWOT (strengths, weaknesses, opportunities & threats) analysis • Example of an advanced feasibility study • Example of an advanced market study

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