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LegaLille

LegaLille. Legal Firm in Lille. Pinke Barbara Dugueyt Pierre Zagni Mélodie Le Priol Gaëtan Corfa Maxime. Summary. I - Introduction: Who are we? What do we do ? II - What is google Adwords ? III - What is Google Analytics?

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LegaLille

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  1. LegaLille Legal Firm in Lille Pinke Barbara Dugueyt Pierre ZagniMélodie Le PriolGaëtan CorfaMaxime

  2. Summary • I - Introduction: Who are we? What do we do? • II - What is googleAdwords? • III - What is Google Analytics? • IV - Difficulties and limits of advertising in Google

  3. Introduction • Who are we?: LegaLilleis a legal enterprise situated in Lille. Our cabinet consists of professional lawyers and advisers with lot of experience whose aim is to obtain the best possible outcome for you, your family and your company. • What we do: • Advising clients (individuals or corporations) about their legal rights and responsibilities • Representing clients in civil or criminal cases • Business transactions • Any other matters in which legal advice 
and other assistance are sought

  4. I - Google Adwords • What is it? • System developed by Google • To marketing products and services in the Google SE • Via the use of placed text ad • appears when people search for phrases related to the offer → Sponsored link • “Pay-per-click” offer (PPC or PPM) • How does it work? • Create your campaign • Choose your keywords • Use them in the ad text • Use an URL linked to your ads • Follow your performances

  5. How to create your ad campaign ? • Choose : • which network (google search/display network) • which device (computer, smartphone, tablet) • which language • your budget • Then: • The title • Description lines • Url (displayanddestination) • Key words

  6. II - What is Google Analytics? • Service offered by Google • Generates detailed statistics about a website’s traffic and traffic sources • Measures conversions and sales • Free tool, accessible for everyone • Lot of features: • Analysetool (creation of reports) • Content (performance analysis, most consulted pages) • Success analysis of marketing campaign on social networks (via users’ shares) • Conversions analysis (number of visitors, amount of sales…)

  7. Analyzing your ad campaign

  8. Analyzing your ad campaign

  9. Analyzing your ad campaign • copy/paste your tracking code in each webpage you want to follow: • Choose your session and campaign duration

  10. How is Google Analytics relevant for an Ad campaign? • Helping to evaluate and estimate fully our advertising campaign: • Establish relationships between visitor's behaviour and the advertising campaign • Evaluate the performance of Ads on social networks, mobile phones, search engines • Overview and improve of those performance • Estimate the activity level of your website, with or without the advertising campaign

  11. Difficulties and limits of advertising in Google • Price → regarding the reputation. Pay more doesn't mean you’re at the top rank • The “problem of 1st Page” → If you’re not at the first page, almost nobody can see you • Unlinked ads regarding researches → Ads not adapted to the kind of researches • Adblock → software that remove all ads on internet

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