Part 2. İnterpersonal Communication. İntrprsnl communication involves a. interaction between two persons . Q: Is it nercessary to have at least two people for any communication ? . interaction between two persons . b. Use of natural and / or technological means of communication.
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Q: Is it nercessarytohave at leasttwopeopleforanycommunication?
e.g.: betweenmasterandslave; betweenbossandworker; betweensellersandbuyers;
Place is socially, politically, culturallyand/oreconomicallyorganized.
Socialorganization of place:
Q: Is publicspaceorganized?
Is a mountainorganized?
There is no freepublicspacewhere in people can freelyexpressthemselvesand do things as theywish.
Publicspace is culturally, economically, andpoliticalorganized. Youcannot do anythingypouwant.
1. Sociallyorganized in general:
e.g. Organization of time accordingtominutes, hours, daysandweeks (Whatkind of organized time is “work time? Who can organizes it? Who can not?
THEN, is sociallyorganized time “organizedby “socialentity as a whole?
e.g., election time andplace, voting time andplace, campaign time andplace, demonstration time andplace.
Can you as an individual organize a time (orspace) politically? Outcome of it?
3. Culturallyorganized: Festivals, specialdays, holidays
Can you organize a time andspacefor a culturalactivity?
4. Economicallyorganized time (andspace): organizingworking time andplace
Can you as an individual (not as, e.g., a manager) organize a time andspacefor an economicalactivity?
5. Personallyorganized time andspace
Whatarethedeterminingconditons of organizaton of time bysomeone/you?
Youandothers as friend, parents, child, student, boss, worker, manager, soldier, policeer.
At home, school, workplace, street, mall, cinema, stadium
someorganized time andplace
as an independentandfreeagent/entity:
You can not liveandact as youwish.
Youlive in a societywhich is organizedaccordingtopowerrealtions
Yourfreedom is determinedbyyourand
Position of a person in theinteraction
Oral Communicationandverbalcommunication is done viasayingsomethingbyusingvoice.
use of Language in literate sense.
It is theword of mouthexpression
beyond oral traditon of illeteratesocieties, at thelevel of writtentradition of literateage.
includesarticulationandpronunciation of writtencodes (alphabet).
Peopleusing oral communication in illeteratetimes can not spellorarticulatebyusingletters.
You can articulatethe oral expression of “dna” in reverse, however an illeterateperson can not.
Oral communication is theestablishement, maintenanceortermination of anykind of relationshipbymeans of onlysaying (theunwrittenwords).
Verbalcommunication is theestablishment, maintenanceortermination of anykind of relationshipbymeans of sayingwrittenorunwrittenwords.
A wordorvocalsound is a necessarymeanforestablishing oral/verbalcommunication.
NonverbalCommunicationis thecommunication done bynon-verbalmeans (no wordsareused)
Socialmeaning of a sign can be sameordifferent in differentcommunities.
If a sign has no sociallyattachedmeaning, then it is not considered as means of communication.
Signswithcommoncodesarepart of a language, thusaremeans of non-verbalcommunication
Signswith no commoncodesare not considered as languageandthusare not means of non-verbalcommunication
Signswith no commoncodesarealsoused in interpersonalinteraction, but theyarearbitrary, subjective, personalandabstract, hence it does not considered as language. in general.
İdentitybuildingandmanagement, identity marketing, promotion of self
Relationalstatus marketing byusingthesametools in thepersonalidentitypolitics of consumerism.
İkna: Nasrettin Hocanın kürküne bakarak Hocayı değerlendiren, biçimin özün önüne geçirildiği hasta dünyada, kürkü giyen Nasrettin Hocanın ikna gücünü artırır.
Theearliestdefinitionsemphasizedpressagentryandpublicity, whilemore modern definitionsincorporatetheconcepts of “engagement” and “relationshipbuilding.”
In 2011/12, PRSA led an internationaleffortto modernize thedefinition of publicrelations:“Publicrelations is a strategiccommunicationprocessthatbuildsmutuallybeneficialrelationshipsbetweenorganizationsandtheirpublics.”
“the deliberate, planned and sustained effort to establish and maintainmutual understanding between an organisation (or individual) and it’s (ortheir) publics” (www.pria.com.au, 2007)
6. Managesrelationshipwithaudience, consumerorpublic.7. publicparticipation, mediation, agreementand service areimportant in PR.
Pr is activitytoinfluence an organization’sinternalandexternalrerlations.
Areplannedactivitestomanagemindsandbehaviors in ordertoreachcertainobjectives.
Helpsprivateandpublicpolicies in harmony.
anything to get attention for their organisations, event or product.
Public information: describes public relations becoming more
sophisticated and evolving into accurate one-way information on
behalf of organisations.
Two-way asymmetric: describes two-way public relations workwhich is biased to propagating the organisation’s views, rather thanresponding to messages from publics.
Two-way symmetric: is Grunig and Hunt’s ideal model for publicrelations. In this model, the publics’ views are respected and aregiven the same importance as the views of the organisationsponsoring the public relations work” (Johnson & Zawawi 2004,p63).
13. Marketing relations
14. Settingobjectives, planning, butgetpraparation,personel trainingf, facilityimprovement
It is a toolforpublicinterest
Ittalkstopublicfororganizations. Hence, ıtestablishesmutuallybeneficialconnectionbetweenpublicandorganizations.
The Advertising Industry1.The Advertisers (The clients)Regional and National Advertisers2. The Advertising AgencyThe Client-Agency Relationship3. The Suppliers in Advertising 4. The Media of Advertising
The Economic Impact of Advertising The Social Impact of Advertising Social Responsibility and Advertising Ethics How Government Regulates Advertising Government Restraints on International Advertisers Gevernment and nongovernment regulations
Cemicaltech: e.g., Film
Kitle iletişiminin endüstri tiplerine göre gruplandırılması
Müzik ve plak
. Gramafon ve Plak
. Teyp ve digital teknoloji
Ulusal bölgesel Yerel
.Günlük olmayan gazeteler
. Public communication occurs whenever thereare a large number of people.
Public communication involves lectures, rallies, convocations, and religious services.
Public speaking is usually much more structured than interpersonal communication.
Public speaking usually requires more formal language and a more formal style of delivery than other types of communication