236: II'nMI. Visual Design: Layout. Using Pixels to Communicate. EBU Emphasis Focal point (where to look first) Hierarchy of interest Balance Equilibrium of elements Unity Harmony among all elements Working together as a whole. Emphasis.
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Focal point (where to look first)Hierarchy of interest
Harmony among all elementsWorking together as a whole
Emphasis by Placement?
Hot spots in visual compositions:
Emphasis by Direction?
Use the Gestalt Continuance principle
Emphasis by Cognitive Relevance?
Face (esp. eyes), your name, current preoccupation
Unite (1971,Barbara Jones-Hogu)
Other ways to emphasize visual elements ... ?
Besides: placement, direction, cognitive relevance.