primary market research l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Primary Market Research PowerPoint Presentation
Download Presentation
Primary Market Research

Loading in 2 Seconds...

play fullscreen
1 / 12

Primary Market Research - PowerPoint PPT Presentation


  • 110 Views
  • Uploaded on

Primary Market Research. Primary Market Research The Market Position Product Analysis Using a Questionnaire Asking the Questions Preparing a Presentation. Why Market Research?. Can you forecast demand for your product? Can you convince a sceptical person of the reality of this demand?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Primary Market Research' - kenaz


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
primary market research
Primary Market Research

Primary Market Research

The Market Position

Product Analysis

Using a Questionnaire

Asking the Questions

Preparing a Presentation

why market research
Why Market Research?
  • Can you forecast demand for your product?
  • Can you convince a sceptical person of the reality of this demand?

Primary Market Research

Secondary Market Research

the market position
The Market Position
  • Product Life Cycle
  • Analysis of Products
  • Competitors
  • Partners
  • Your Unique Selling Point (USP)
  • Customer Profile
  • All leading to – Forecast of Demand
analysing products
Analysing Products

Market Growth

Market Share

designing a questionnaire
Designing a Questionnaire

Before using a questionnaire you should be able to answer three questions:

  • Who will you be asking?
  • What do you need to find out?
  • Why are you asking these questions?
things you could ask about
Things You Could Ask About
  • How often do they buy the product?
  • What price are they prepared to pay?
  • What is the most important factor when deciding?
  • Which of these do you like the best?
the time trade off
The Time Trade-Off
  • If you ask all the questions you are interested in it will make the questionnaire too long
  • Only include the questions you really need
targeting
Targeting?
  • If you are sure of your market segment you could target who to ask to answer your questionnaire
  • Then demographic questions don’t have to be asked (is there another way?)
  • But it might be too early to decide on your market segment …
clarity
Clarity
  • It is CRUCIAL that all questions (and introductory patter) are perfectly clear
  • Questions often need to be broken down into stages so that they are simple and clearly asking ONE THING
questions
Questions
  • Mix of ‘Closed’ and ‘Open’ questions
  • Multiple-choice questions
  • Include ‘Other’ to capture data
  • Make sure categories don’t overlap
  • Make sure they are logically watertight
  • Try to minimise writing time and maximise ‘time with target’
asking the questions
Asking the Questions
  • Approach people actively
  • Smile and be polite
  • Bounce back if rejected
  • Don’t rush - not too much energy
  • Make sure they understand you
  • Leave space for answers
  • Chat to them, make them relax
  • Thank them lots of times
preparing a presentation
Preparing a Presentation
  • Prepare for your audience
  • Gather appropriate data and information to present
  • Prepare and structure the material into a logical order
  • Develop and prepare any visual aids
  • Summarise the key points
  • Don’t try to walk on water …