I want to be part of the campaign!. The 1:1 Conversation. Mobilizing To Action: PSA. S olution : Hope What specifically & meaningful can be done about? P roblem : Anger A ction : Opportunity What are they angry about Make the specific & o r threatened by? d oable ask.
What specifically & meaningful can be done about?
Problem: Anger Action: Opportunity
What are they angry about Make the specific &
or threatened by?doable ask
Intentional conversations that go deeply into a person’s:
Assessment from the conversation:
Goal: Learn a person’s story and what matters to them.
Build a relationship, assess them, and figure
out potential common concerns.
Prompted conversations that make the ask.
Goal: Find common concern. Find what is a
problem or point of agitation for a person to make link
between person’s problem and the solution that leads
them to take some action.
“We are having a team meeting next Thurs. at 8pm. Can you come and help us brainstorm our March grassroots action?”
“We need more doctors giving presentations about the ACA. We’re having a Be An Educator training this Tues. at 7pm. Can you attend so you can help us do the med student presentation at the end of this month?”
“We’re in the midst of a critical letter to the editor push. We need to get 10 more letters written this week. Can you write an LTE by this Friday? I can send you our LTE guide, sample LTE, and info on where and how to submit it.”
“Can you hand out this ACA Myths & Facts flier to 10 people before the end of this week? Even just getting this flier in people’s hands can go a long way to helping educate people about the benefits of the ACA.”
“Do you want to join our state team?”
“Are you interested in being an educator?”
“Want to write a letter to the editor?”
“Here’s some fliers you can pass out to people.”