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Thriving in the Virtual ERA. Breaking through barriers that impede the journey. Presenter Name: Michael Zakariudakis Title: Solutions Specialist – Data Centre Technologies. Entering the Virtual Era. Virtual era. 2010s. INTERNET ERA. ?. PC/CLIENT SERVER ERA. 1990s Dell HP Apple IBM

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Thriving in the Virtual ERA


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    1. Thriving in the Virtual ERA Breaking through barriers that impede the journey Presenter Name: Michael Zakariudakis Title: Solutions Specialist – Data Centre Technologies

    2. Entering the VirtualEra • Virtual era • 2010s • INTERNETERA ? • PC/CLIENTSERVER ERA • 1990s • Dell • HP • Apple • IBM • Google • Acer • MINI-COMPUTING • 1980s • Dell • Cisco • IBM • HPApple • Compaq • AST • Gateway • 1960s • DEC • Data General • HP • Honeywell • Prime • Computervision • Wang • MAINFRAME • 1950s • IBM • NCR • Control Data • Sperry • Honeywell • Burroughs Dell Confidential

    3. The Status Quo is Not Sustainable. ? Outcomes and ROI are not adequate or predictable Strategic investments limited to running the business Demands on IT continue to expand Budgets are flat to down Dell Confidential

    4. The Virtual Era Has Begun Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time Today High Flexibility IT Management Time Capital Costs Low Mainframe Era Client/Server Era Virtual Era

    5. The Virtual Era Has Begun Process Automation, Integration of activities and tools Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time People Streamline repetitive activities, Consoles and Tasks Today High Flexibility Technology Heterogeneous, Physical and Virtual, Servers, Storage and Networking IT Management Time Capital Costs Low Mainframe Era Client/Server Era Virtual Era

    6. Traditional IT is proving to be too rigid for evolving business needs “I need to be able to respond to business fluctuations instantly.” Inflexible IT Time absorbed maintaining status quo “I want to focus my staff on strategic IT initiatives.” Virtualization ceilings Soaring costs, CapEx limits “I need to offload or automate time consuming and staff intensive tasks” “I want to deploy virtualization in more of my environment”

    7. …and presents daily challenges to improving efficiency Dynamic, cost effective access to dataon demand Create Secure & Protect Replicate & Distribute Archive Data Pace of change complicates applicationmanagement Files Databases E-mail Compliance Data Rich Content Apps Sophisticated infrastructureis harder to manage Plan Purchase Operate Re- Configure Deploy Mgmt Maintaining traditional infrastructureinhibits innovation Mobile Client Storage Servers Networking Infra 80% of most companies’ IT budgets are spent simply ‘keeping the lights on’

    8. The First Step in Greater IT Efficiency is challenging the cost of running your IT today TOMORROW’S IT POSSIBILITIES TODAY’S IT REALITY Innovation Spend DRIVE UP Strategic Spending To Improve The Organization Innovation Spend Maintain Legacy Environment Maintain Legacy Environment DRIVE DOWN Operational And Data Management Costs 80% of $1.2 to $1.8 trillion is spent annually just to keep the lights on Dell Confidential

    9. and Labor remains the key driver of IT costchallenging your business today Datacenter costs Plan 5% Innovate processes Out-task to improve labor efficiency Deploy 10% 50% Labor Operate 25% Support 10% Upgrading to newer/greener hardware will reduce operating and labor requirements Facilities 7% Network 11% SW 9% HW 23% Dell Confidential

    10. Only the Efficient Thrive. Efficiency is being redefined by the current economy. Premium on efficiency Consolidation and Virtualization + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in Emerging Economies Cloud Computing Workforce Transformation + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device + Managed & Modular Services + IT-on-demand + Applications on-demand Dell Confidential

    11. Dell has a proven approach to unlocking enterprise efficiency. THREE STEPS TO IMPROVED IT RETURNS STRATEGIZE PLAN IMPLEMENT MANAGE MONITOR GOVERNANCE / ITIL / SECURITY Dell Confidential

    12. We know we can do this for you because Dell has done it for itself already. Dell Confidential

    13. Dell has already returned 30% to strategic spending and is on track to achieve 50/50by end of 2010. TODAY’S IT REALITY Strategic spending to improve the company Maintaining legacy IT environment START EXITING CY2010 Dell Confidential

    14. Dell is driving positive environmental change worldwide. #1 1 17K TONS st IT COMPANY TO JOIN CARBON DISCLOSURE PROJECT SUPPLY CHAIN LEADERSHIP COLLABORATION CO2 EMISSIONS SAVED ANNUALLY THROUGH AGGRESSIVE VIRTUALIZATION IN GREEN TBR 2009 SUSTAINABILITY INDEX • Active participation in: SUPPLIER ACCOUNTABILITY Only operationally Carbon Neutral Solutions Provider CO2 REPORTING REQUIRED FOR ALL PRIMARY SUPPLIERS 100% TOP 5 SAVINGS FROM IMPROVED DATACENTER DESIGN AND VIRTUALIZATION could power EPA’s FORTUNE 500 GREEN POWER CHALLENGE 2,000 Homes RENEWABLE ENERGY FOR 8 DELL FACILITIES Dell Confidential

    15. Let the Dell Virtualization Experience be your guide 10 to 1 ~30% $100M HARDWARE SAVING OVER 2 YEARS WITH VIRTUALIZATION PRODUCTION VIRTUALIZATION SERVER UTILIZATION INCREASE 45 to4 6,000 APP DEPLOYMENT DAY REDUCTION PHYSICAL SERVERS ELIMINATED 50% 20 to 1 10,000 OF ALL SERVERS ARE VIRTUALIZED TEST/DEV SERVER VIRTUALIZATION SERVERS VIRTUALIZED Dell Confidential

    16. A few recent examples and outcomes. CLIENT CASE STUDIES Dell Confidential

    17. Unleashing the Efficient Enterprise – Industry Alliances and Open Standards

    18. Dell has clear answers Intelligent Infrastructure Simplified Infrastructure Management Streamlined Application and Workload Management Intelligent Data Management • Leadership from Single Server to Hyper Scale Cloud • Virtualization from Mobile Device to Data Centers • Embedded, Integrated, Simplified Management • Streamlined Provisioning, Monitoring of Workloads • Automated, Policy Driven Information Management • Full Spectrum of Delivery Options • Self Integration through XaaS Dell Confidential

    19. Dell brings together Enterprise Alliancescritical to driving Efficiency Strategic Strategic Most efficient portfolio of technologies Powerful ecosystem of industry leaders + • >$600M+ Solutions and R&D investment • >$2Bn+ in joint GTM • >$18Bn leveraged R&D • Dedicated Dell Services capabilities • Industry Savings Goals Agreed - $200Bn • >$600M+ Solutions and R&D investment • >$2Bn+ in joint GTM • >$18Bn leveraged R&D • Dedicated Dell Services capabilities • Industry Savings Goals Agreed - $200Bn ITaaS Solutions & Services. Catalysts Catalysts Dell Confidential

    20. A broad ecosystem delivering open, capable and affordable virtualization solutions Dell Support Services Dell Managed Infrastructure Services Dell Cloud-Based Services SERVICES PlateSpinVizioncore Dymamic Ops Dell Management Console MANAGEMENT VIRTUAL PLATFORM SERVERS Rack Servers Blade Servers Tower Servers STORAGE Dell EqualLogic PowerVault DELL | EMC NETWORK PowerConnect

    21. Realizing the full promise of virtualization requires a phased approach Economic Savings Quality of Service Strategic Agility • Put CAPEX under control: lower server count • Impact data center operating costs • Improve speed and predictability of deployments • Establish recovery routines • Centralize storage for better back up • Service orientation to infrastructure balancing cost and SLA’s • Tight alignment with business goals • Rapidly responding to new initiatives • Evolved IT governance model • Seeking value over time more than optimizing cost • Anticipate the needs of the business • IT governance in real time to business governance • IT becomes part of the business strategy & differentiates • Managed risk is proactive & routine

    22. IT As a Service IT-as-a-SERVICE MULTI-SOURCING OFFSHORING • 2010s • Virtual era OUTSOURCING • 1990s OUT-TASKING • INTERNETERA • 1980s TIMESHARING • PC/CLIENTSERVER ERA • 1960s • MINI-COMPUTING ERA • 1950s • MAINFRAMEERA

    23. Dell will lead the way forward in the Virtual ERA • Virtual era • 2010s • INTERNETERA IT-As-a-Service • PC/CLIENTSERVER ERA • 1990s • Dell • HP • Apple • IBM • Google • Acer • MINI-COMPUTING • 1980s • Dell • Cisco • IBM • HPApple • Compaq • AST • Gateway • 1960s • DEC • Data General • HP • Honeywell • Prime • Computervision • Wang • MAINFRAME ITaaS from Dell ServicesStandards-based hardware, software, implementation expertise and services delivered physically and through the cloud • 1950s • IBM • NCR • Control Data • Sperry • Honeywell • Burroughs Dell Confidential

    24. Thank You Dell Confidential