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SAAD JAVED SUHAIB AMMAR HAFFEZ HAFIDH JAMILUDIN WARDA KHAYANI

SAAD JAVED SUHAIB AMMAR HAFFEZ HAFIDH JAMILUDIN WARDA KHAYANI. HISTORY. Birth of Nokia (1985 – 1960). Fredrik idestam established ground wood pulp mill in town of Tampere , in southwestern Finland, and started manufacturing paper

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SAAD JAVED SUHAIB AMMAR HAFFEZ HAFIDH JAMILUDIN WARDA KHAYANI

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  1. SAAD JAVED • SUHAIBAMMARHAFFEZ • HAFIDH JAMILUDIN • WARDA KHAYANI

  2. HISTORY Birth of Nokia (1985 – 1960) • Fredrik idestam established ground wood pulp mill in town of Tampere, in southwestern Finland, and started manufacturing paper • In 1868, Idestam built a second mill near the town of Nokia Moved to Industrial conglomerate (1960-1990) • Nokia corporation in 1967 became a global corporation • The new company was involved in many industries • paper products • Car and bicycle tires • footwear(including rubber boots) • communications cables, televisions, consumer electronics, personal computers • electricity generation machinery, robotics, capacitors, military communications • Chemicals, Plastics, Almunium NOKIA LOGO - 1966 Mobile sector as their core business (1987- current)

  3. TIMELINE 1982Mobira Senator Car phoneSize- 10KG 1984MobiraTalkman Car phoneSize- 10KG 1987MobiraCityman770g 1992Nokia 101S275g 1991Nokia 2110236g 1996Nokia 8110151g 1998Nokia 6110137g 2000Communicator250g 20013310

  4. OVERVIEW

  5. #1 - SWOT ANALYSIS WEAKNESS • Expensive Phones • Not Marketing Lower Level • X • X STRENGTH’S • Economies of Scale • Infrastructure & Setup • Strong Nokia Team • Strong R&D • Endurance & Adaptability • Focused Market

  6. #1 - SWOT ANALYSIS THREAT’S • 2.5G Technology (GPRS) • Concentrated market • Motorola • Sony Ericsson • Microsoft • Disposable Phones OPPORTUNITIES • 3G Technology • Wireless Networking • 2.5G Technology (GPRS) • x

  7. #1 - SWOT ANALYSIS $10 Disposable Phones with 2hour talk time

  8. #2 - PROBLEM STATEMENT A MISSED LEAPFROG YEARS 1998 2001 2002 2004 3G 2.75GEDGE 2.5GGPRS 2GWAP

  9. #3 - OBJECTIVE TO RESOLVE PROBLEM EVALUATE OUR OPPORTUNITIES & CAPITALIZE OUR STRUCTURE YEARS 1998 2001 2002 2004 3G 2.75GEDGE 2.5GGPRS 2GWAP

  10. #4 - SOLUTIONS ADAPT TO THE MARKET YEARS • CONS • Shift of R&D from 3G to 2.5G • PROS • Not missing the current Market needs • Building up Organically 1998 2001 2002 2004 WAIT FOR MARKET TO MATURE FOR 3G • CONS • Shift of R&D from 3G to 2.5G • PROS • Less capital investment in 3g • 3g will be digestible for consumers and affordable so customer will be more prone towards nokia handsets • Nokia will have advantage over competitors 3G 2.75GEDGE 2.5GGPRS 2GWAP

  11. #4 - SOLUTIONS GO AHEAD WITH 3G IMPLEMENTATION YEARS • CONS • High cost of implementation • Infrastructure not ready • High License cost of 3G • Un mature market • High Services cost to customers • Complex Network • Collaboration needed for implementation • Competitors taking advantage of R&D on 3G • High Capital investment • PROS • Being Pioneer in 3G • Top class Products to utilize 3G 1998 2001 2002 2004 3G 2.75GEDGE 2.5GGPRS 2GWAP

  12. #5 - SELECT COURSE OF ACTION ADAPT TO THE MARKET WAIT FOR MARKET TO MATURE FOR 3G

  13. #6 – CORE STRATEGIES • Secretly work on 3G handsets • Dont let other competitors take advantageof your R&D on 3G • Be prepare when wave of 3G arrives

  14. #7 – ACTION PLAN

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