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Madrona Solutions

Madrona Solutions. Revolutionizing Reunion Management. Madrona Solutions. Complex reunion needs require custom solutions. The Problem:. Madrona Solutions. The Problem: Custom solutions take too much time and money to build and maintain. Madrona Solutions. Unique Solution

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Madrona Solutions

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  1. Madrona Solutions Revolutionizing Reunion Management

  2. Madrona Solutions Complex reunion needs requirecustom solutions. The Problem:

  3. Madrona Solutions The Problem: Custom solutions take too much time and money to build and maintain.

  4. Madrona Solutions • Unique Solution • - custom system flexibility • standardized service offering • predictable cost of ownership

  5. Madrona Solutions • ASP Event Management • leverage the Internet • save time • automate tasks • outsource maintenance

  6. Madrona Solutions Platform Validation - AYA ’00 and ’01 reunions - sales at business-oriented ASPs

  7. Madrona Solutions % Online Registrations By Class (2001)

  8. Madrona Solutions • Madrona’s Competitive Advantage • completely customizable • advanced planning • innovative solutions

  9. Madrona Solutions • Incremental Reporting • proprietary technology • eliminates report redundancy • improves communication with outside providers

  10. Madrona Solutions • Business Event Management • standard events/meetings • short planning timeframes • no integration with other affinity services

  11. Madrona Solutions • Reunion Management • intricate multi-day events • unique reporting needs • improved by integrating other affinity services

  12. Madrona Solutions • Publishing Concepts? • developing an offering • not a proven system • very disruptive innovation

  13. Madrona Solutions • Madrona’s System • proven, 3rd generation • advanced queries & reporting • online registration is a continuous innovation

  14. Madrona Solutions • PCI’s System: A Bridge Too Far • no gradual upgrade path • 1st version inadequate for complete reunion management

  15. Madrona Solutions • Madrona’s Upgrade Path • online registration without disruption • one-click upgrade at any time

  16. Madrona Solutions • Business Model • annual subscription service • $495/month for Registration • $995/month for Resource Planning • - custom report programming

  17. Madrona Solutions • Great Opportunity • defensible niche • multimillion $ annual market • reoccurring revenue • - lever for other affinity services

  18. Madrona Solutions • Small Window of Opportunity • too late to build de novo • ‘02-‘03 will determine reunion management market leader • niche market leadership is critical

  19. Madrona Solutions • Harris-Madrona Partnership • established direct-sales force for Madrona’s services • lever for Harris’s existing online services

  20. Madrona Solutions • Harris-Madrona Partnership • structured as an acquisition • Eric would join Harris’s team • Harris-branded version in Jan 02

  21. Madrona Solutions Estimated Client Growth

  22. Madrona Solutions Core Values Honesty Tenacity Loyalty Rigor

  23. Madrona Solutions • Great Opportunity • defensible niche • multimillion $ annual market • reoccurring revenue • - lever for other affinity services

  24. Madrona Solutions • Madrona’s System • proven, 3rd generation • advanced queries & reporting • online registration is a continuous innovation

  25. Madrona Solutions • Unique Solution: • - custom system flexibility • standardized service offering • predictable cost of ownership

  26. Madrona Solutions • Madrona’s Upgrade Path • online registration without disruption • one-click upgrade at any time

  27. Madrona Solutions Revolutionizing Reunion Management

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