Coordination in a Supply Chain
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Coordination in a Supply Chain Bent Steenholt Kragelund [email protected] Learning Objectives. Describe supply chain coordination and the bullwhip effect, and their impact on supply chain performance. Identify obstacles to coordination in a supply chain.

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Learning objectives
Learning Objectives

Describe supply chain coordination and the bullwhip effect, and their impact on supply chain performance.

Identify obstacles to coordination in a supply chain.

Discuss managerial levers that help achieve coordination in a supply chain.

Understand the different forms of collaborative planning, forecasting, and replenishment possible in a supply chain.



The objective of a supply chain
The Objective of a Supply Chain

Supply Chain Surplus = Customer Value - Supply Chain Cost


Orders
Orders

5

Beergame Debriefing, by Kai Riemer, http://www.beergame.org


Out of stock serious service level issue
Out of stock – Serious service level issue !

6

Beergame Debriefing, by Kai Riemer, http://www.beergame.org


221 weeks of inventory
221 weeks of inventory !!

7

Beergame Debriefing, by Kai Riemer, http://www.beergame.org


What happened here
What happened here?

8

Beergame Debriefing, by Kai Riemer, http://www.beergame.org


Experiencing the effects of systems dynamics
Experiencing the effects of systems dynamics

  • Did you feel yourself controlled by forces in the system from time to time? Or did you feel in control?

  • Did you find yourself "blaming" the groups next to you for your problems?

  • Did you feel desperation at any time?

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Some questions for discussion
Some questions for discussion

What, if anything, is unrealistic about this game?

Why are there order delays?

Why are there production delays? Shipping delays?

Why have both distributor and wholesalers? Why not ship beer directly from the factory to the retailer?

Must the brewer be concerned with the management of the raw materials suppliers?

How can the supply chain be optimized?

10

Beergame Debriefing, by Kai Riemer, http://www.beergame.org


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