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Five good reasons to use the FTO Mark

Five good reasons to use the FTO Mark. IFAT Conference Quito, May 2005. What is the FTO Mark?. The FTO Mark is an organisation label. It is a potentially powerful marketing tool that identifies and gives global recognition to “ Fair Trade Organisations”.

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Five good reasons to use the FTO Mark

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  1. Five good reasons to use the FTO Mark IFAT Conference Quito, May 2005

  2. What is the FTO Mark? The FTO Mark is an organisation label. It is a potentially powerful marketing tool that identifies and gives global recognition to “Fair Trade Organisations”.

  3. The FTO Mark ensures you stand out from the crowd The FTO mark is a means of identification. It sets you apart from mainstream businesses, recognising mission driven organisations whose core activity is Fair Trade.

  4. The FTO Mark boosts credibility and recognition The FTO Mark gives you definable recognition as a Fair Trade Organisation amongst consumers, existing and new business partners, governments and donors who would like to support your Fair Trade activities, so providing wider market opportunities for producers

  5. The FTO Mark is a guarantee The FTO Mark is a quality mark; this means that standards are being met regarding working conditions, wages, child labour and the environment. These standards are verified by self-assessment, mutual reviews and external verification. It demonstrates that your trading activity is sustainable and committed to continual improvement.

  6. The FTO Mark shows that you organisation is part of a wide network The FTO Mark shows that your organisation belongs to the global network of Fair Trade Organisations. It serves as a common voice for solidarity amongst all Fair Trade Organisations in the North and South.

  7. The FTO Mark is very cost-effective Once you have done the hard work of completing the assessment, you are entitled to receive the benefits of the FTO Mark at just a marginal cost to you or your organisation.

  8. The FTO Mark is yours

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