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Overhead Warmer Line: Solutions For Fabrication. Overhead Warmer Line: Solutions For Fabrication. Outline:. 1) Product Line Offering. 2) Features and Benefits. 3) Product Application. 4) Competition. 5) Testimonies. 6) Market. 7) Promotion. Overhead Warmer Line

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slide1

Overhead Warmer Line:

Solutions For Fabrication

slide2

Overhead Warmer Line:

Solutions For Fabrication

Outline:

1) Product Line Offering

2) Features and Benefits

3) Product Application

4) Competition

5) Testimonies

6) Market

7) Promotion

slide3

Overhead Warmer Line

APW Wyott Product Offering

Radiant*Black™

Standard

Metal Sheathed

C*Radiant™Ceramics

slide4

Overhead Warmer Line

Standard Metal Sheathed Series

  • Standard Stainless Steel construction
  • Higher Wattages
  • Indicator Light
  • L Shaped Mounting Bracket
  • Vented Switch
  • Will ship WITH cord and plug attached
  • Insulated control boxes that come standard with a toggle switch or optional Infinite control.
  • Indicator light to alert employees when system is on.
slide5

Overshelf

Overhead Warmer Line

Hanging Bracket Comparison

Hanging Bracket

Hatco Standard Mounting Strips

APW Wyott Standard Hanging Brackets provide easier and more substantial installation for operators

Hatco charges an additional $19 per Overhead for upgrades to Mounting Brackets…

slide6

Overhead Warmer Line

Radiant*BlackTM

Radiant*BlackTM Overhead Warmers are constructed with a flat black panel that is heated with a system of specially designed heating elements. Produces an even level of heat at a very close distance to food. 120V, 208V, or 240V. Models FDB-48 through 72 are available only in 208V and 240V. Single units are 6” wide and 2 1/2” high (Side mounted box adds another 4 13/32” on width). Remote boxes are recommended when mounting 4-10” from non-flammable surface.

slide7

Overhead Warmer Line

C*Radiant Ceramic Series

C*Radiant™Ceramics

C*Radiant (Ceramic) Overhead Warmers deliver greater heat intensity and efficient infrared radiant energy. High wattage version is superior for highly air conditioned passage-ways. Shipped with Side-Mounted Control Box (standard) or remote control box. Both options come standard with Pilot lights, rocker switch and mounting brackets. Specify 120V, 208V, or 240V. Models FDC-48H to 72H and FDC-54L to 72L available only in 208V and 240V. Single units are 6” wide and 2 1/2” high (Side mounted box adds 4 13/32” to width).

slide8

Overhead Warmer Line

APW Wyott Product Application

Radiant*Black™

C*Radiant™Ceramics

Standard

Metal Sheathed

slide9

Overhead Warmer Line:

  • Competition:

1) Hatco

2) Merco

3) Vollrath

4) Nemco

5) Eagle

6) Marshall Air

slide10

Overhead Warmer Line

Overall Comparison

slide11

Overhead Warmer Line

APW Low Wattage vs. Hatco High Wattage Comparison:

Single Non-Lighted Units

slide12

Overhead Warmer Line

APW Low Wattage vs. Hatco High Wattage Comparison:

Single Lighted Units

slide13

APW Wyott Overheads generate 23% more heat than Hatco or Merco directly below the heat zone and 10% more heat in the edges of the heat area.

slide14

Selling Against

the Competition:

Hatco

  • Options we offer standard, are optional
  • Have dominated for so long, some accounts are vulnerable
  • Lack the entire fab package we have, creating the need for another PO, another freight bill (no lowerators, few drop-ins,)
  • Won’t attach cord and plug for stocking dealers
  • No $2000 Prepaid
slide15

Selling Against

the Competition:

Merco

  • Aluminum construction.
  • Less durable quartz element, with shorter life than cal rod. Creates safety hazard with glass potentially breaking and getting into food.
  • Less sku offerings,
  • less total fab offerings
  • (no foodwells, warming drawers,etc)
slide16

Selling Against

the Competition:

Vollrath

  • Aluminum construction
  • Confusing low medium and high applications, 3 skus per size.
  • Single year parts warranty on cal rod
  • Lack breadth of fab package we have. Limited foodwells, no drawer warmers,
  • no lowerators,
slide18

Overhead Warmer Line

Opportunities

APW Overhead sales for 2007:

1.7 million

$30 million!

2007 Sales for Entire Industry

slide19

Overhead Warmer Line

Opportunities

1) Stocking Dealers

2) OEM

3) Consultants

slide20

Overhead Warmer Line

Rep Promotion!!!