Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media. Presentation to Aegis Peter Farfaras, Chris Falkiner. Mobile. Is this the year? The evolution of Mobile Reach your consumers everywhere. 1. How do we get there? The mobile media-plan roadmap
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Chris Falkiner &
Presentation to Aegis
Peter Farfaras, Chris Falkiner
We are living in a connected world. Consumers use of mobile is far outpacing brands and agencies adoption.
So…IS THIS THE YEAR OF MOBILE?
Converged Mobile Device Market, Canada – Q2 & Q3 2009R.I.M. & Apple shipped approx. 82% of smartphones to partners
Converged Mobile Devices
Source: IDC’s Canadian Mobile Phone Tracker, November 2010.
A unified communications + multimedia creation tool residing in your pocket
81% use their mobile phones to research products and services they are considering.
Outpace Desktop by 2014
Source : Morgan Stanley 2010
How do we get there?
Roadmap of the Mobile Media Plan
Big vision for connected experiences
Investing in making vision a reality
Expertise in media and technology
Integrated multi-screen campaigns
Where do we start?
Enable your clientsto target mobile audiences with innovative, highly relevant, results-driven mobile ad experiences
The most relevant ways and places for advertisers to engage their target audiences.
Achieving and exceeding advertiser objectives, delivering ROI
Differentiated and game changing ad opportunities and new ways to capture and employ insights.
Mobile MKTG Services
Leverage available technology…
To reach your target audience
3rd Party Impression Tracking
Day Part Targeting
Canadian awareness of Mobile tagging (2D/3D QR codes)
How to Guide & How to video
What if a flyer could be interactive?
It’s up to all of us!