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Elizabeth Ibarrola. Projections of Independence Through Youth CMC 100 Professor Ted Gournelos Content Analysis. Thesis.

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Elizabeth ibarrola

Elizabeth Ibarrola

Projections of Independence Through Youth

CMC 100

Professor Ted Gournelos

Content Analysis


Thesis
Thesis

This paper will focus on the images of independence created by the Vanity Fair and Rolling Stone magazines througha content analysis of the October 2010 issues of both magazines. I will argue that although the magazines are creating differing perceptions of independence and youth, Vanity Fair focusing on an image of perfection and Rolling Stone on an image of rebellion, that they ultimately use the same methods to portray freedom.

Perfection

VF – 65%

RS – 32%

Rebellion

VF – 30%

RS – 68%


Leisure
Leisure

Leisure

VF – 67%

RS – 81%

Wealth

VF – 69%

RS – 29%


Movement
Movement

Sitting

VF – 40%

RS – 13%

Looking straight at camera

VF – 60%

RS – 69%

Vivid color/black and white

Bold Text


Elizabeth ibarrola
Cool

Male to Female Ratio

VF– 73% female between 2:7 and 3:7

RS – 67% male 2:1

Sexualized

VF – 34%

RS – 29%

Vivid color and bold text

Vintage


Conclusion

Conclusion

Although the magazines are selling slightly different images of independence to two different audiences, they are built on the same essential qualities and are therefore equally unattainable. They create an image of youth as a means of freedom, however the dynamic, hip, and carefree nature of that youthfulness is inaccessible.