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If you're going to connect with HCP prospects through email, you're going to require a well-planned campaign, the appropriate deployment strategies, and a clean healthcare email list.<br><br>Maintaining clean healthcare email lists improves targeting, enables you to utilize open rates as a genuine indicator of HCP engagement, and reduces the likelihood of spam complaints and blocklist inclusion, all of which make future campaigns simpler to execute and more successful.<br><br>
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INTRODUCTION If you're going to connect with HCP prospects through email, you're going to require a well-planned campaign, the appropriate deployment strategies, and a clean healthcare email contact list. Maintaining clean healthcare email lists improves targeting, enables you to utilize open rates as a genuine indicator of HCP engagement, and reduces the likelihood of spam complaints and blocklist inclusion, all of which make future campaigns simpler to execute and more successful. Even the most significant email lists deteriorate by around 22.5 per cent per year, which is why you should evaluate yours regularly. Otherwise, you risk having your communications labelled as spam and being suppressed, or you risk messaging HCPs who are uninterested in your campaign, wasting critical time and resources.
WAYS TO DETERMINE IF YOUR PHYSICIAN EMAIL LIST IS CLEAN • Compliance with Healthcare Regulations HCP marketing imposes additional restrictions beyond those mandated by the CAN-SPAM Act, which requires email marketers to promote honestly and include an opt-out mechanism. If you want to sell to HCPs, you must comply with HIPAA, the Pharmaceutical Research and Manufacturers of America (PhRMA) Code on Interactions with Health Care Professionals, and even private health system-specific rules. • Lists That Are Authenticated Your email lists should be validated by a third party to guarantee compliance with CAN-SPAM and healthcare-specific laws. Most businesses do so through a proprietary subscriber database authentication service, such as the charity BPA Worldwide, or via a biotech analytics corporation, such as IQVIA. Using an authentication provider ensures that you are complying with the law and delivering well-targeted emails that maximize your return on investment by avoiding wasted resources.
Data Provided by Physicians A healthcare email list is a gold standard for collecting HCP email data. The days of crawling and scraping websites for emails and domain assembly, in which you identified a healthcare system's email format and created lists of HCPs based on those forms, are over. Utilizing healthcare email lists enables you to adhere to industry norms and regulatory obligations while marketing to just those HCPs who are interested in your content. Lists That Are Regularly Scrubbed Scrubbing on a regular, consistent basis is the only method to ensure that your listings are clean. Conduct regular audits of your lists for inactivity, duplicate addresses, erroneous data, and compliance with privacy regulations specific to certain healthcare systems. When open rates begin to decline, and hard bounces begin to increase, it's typically time to purge. For instance, integrated managed care consortium Kaiser Permanente has fairly stringent policies on emailing its HCPs, which means you'll likely want to engage with an agency that scrubs for Kaiser to avoid receiving spam complaints.
