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La Estrategia en el Comercio Detallista

La Estrategia en el Comercio Detallista. Estrategias del Comercio Detallista. Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006. Tarea. Equipo 1 GDA Web Search Caso Wal-Mart

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La Estrategia en el Comercio Detallista

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  1. La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006

  2. Tarea • Equipo 1 GDA Web Search • Caso Wal-Mart • Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre). • Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0_A/7_0_10Q/_s.7_0_A/7_0_10Q#1 • Leer capítulo 4

  3. Modelo Homans Exec Values/Vision Management Style Climate Structure Strategy Results People Managemt Systems Environment

  4. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  5. Five Key Questionsfor Each Pentagon Corner • Do we win? • By how much? (a little or a lot?) • Is it getting better or worse? (direction) • Does anybody care? • Is it sustainable?

  6. The Eight Ways To Win In Retailing The Pentagon & The Triangle Size PLACE Location Layout & Design SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  7. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Intensity Assortment Style & Fashion LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  8. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS Price PEOPLE VALUE Quality Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  9. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS PRODUCT LOGISTICS SUPPLIERS Service Knowledge VALUE PEOPLE Climate Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

  10. The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Positional Promotional LOGISTICS SUPPLIERS PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College

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