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Walking to improve the health of the Paso del Norte region. San Diego Prevention Research Center Conference May 11 – 12, 2006. El Paso Health Report Reported Risk-Adults. 75% Sedentary 33% Obese 8% Hispanics – diagnosed Diabetes 10% Heart Disease.

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Presentation Transcript
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Walking to improve the health of thePaso del Norte region

San Diego Prevention Research Center ConferenceMay 11 – 12, 2006

slide3

El Paso Health ReportReported Risk-Adults

75% Sedentary

33% Obese

8% Hispanics – diagnosed Diabetes

10% Heart Disease

slide4

El Paso Health ReportReported Risk-Adults

  • Walking was the most frequently reported form of exercise.
  • Reported 4 times more often than the next most common form of exercise.
slide5

Development

- Brainstorming

- Purpose

To better understand barriers and provide resources for participation in regular physical activity in El Paso.

slide6

Development

- Brainstorming Results

  • Principles of Intervention

• Campaign should include events to intertwine physical activity with the culture.

• Messages should be simple and direct.

• Campaign should use mass media.

slide7

Elements of Campaign

Media

Community Mobilization

Special Events

slide8

Elements of Campaign

  • Media
  • Walking Kit
      • General information about walking
      • Information for special populations
      • Recommended walking areas
      • Walking groups in the area
      • Walking journal
slide9

Elements of Campaign

- Media

  • Walking Kit
  • Quarterly Newsletter
  • Hot Line 822-2280
  • Television Spots
  • Radio Spot
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Elements of Campaign

  • Community Mobilization
  • Partnership with YMCA
      • Callbacks
      • Train volunteer walking group leaders
      • Provide on-going assistance to group leaders
      • Assist with evaluation
      • Assist with events
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PDNHF

YMCA

Sponsors

Walk

El Paso

Other Agencies

Media

Group Leaders

Volunteers

Walkers

slide12

Evaluation

  • Behavior Risk Factor Survey
  • Observation of walking areas
  • Calls to hotline
  • Participation in events
  • Face to face walkers surveys
  • Media intervention surveys
  • Walking Network focus group
walk el paso program status
WALK EL PASOProgram Status
  • Over 27,500 requests for kits or information on how to start a walking program
  • 84 walking group leaders trained in the region
  • 320 community volunteers
  • Request for program information coming from most sedentary group, women ages 35 to 65.