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European Tours Proposal by Ellen Latsky - Explore with Us and Learn from the World

Specialty Travel - Tour Developer - Europe Quest - "Explore with us...learn from the world." Tour Development Goals: Focus on significant experiences, Preserve QST values, Price tours reasonably, Create learning opportunities, Offer local guides, Provide experts. Tour Strategy Objectives: Provide low-cost tours, Use local transportation, Provide educational experiences, Have meaningful cultural exchanges, Utilize local knowledge of geopolitical history, Provide tours for different physical abilities. Aim Higher - Focus Group Data Analyzed. Focus Group Analysis-Trends. On-line Survey Results - Mediterranean Islands Bike Tour in Mallorca, Spain.

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European Tours Proposal by Ellen Latsky - Explore with Us and Learn from the World

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  6. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  7. Focus Group Analysis-Conclusions • General Conclusions • Stress safety issues and concerns • Target tours for 45-65 yr. olds • Target economic travelers of all ages • Expand adventure tour offerings

  8. On-line Survey Results

  9. Mediterranean Islands Bike TourMallorca Spain A view of the beach along the north side of Mallorca near the village of Alcudia. Travel for 135 miles from Palma to La Puebla over 6 days

  10. Adventure Series

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