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Bright Futures for Women Initiative. Presentation for MCHCOM.COM Friday, February 9, 2001 HRSA/Office of Women’s Health MCHB/Division of Perinatal Systems and Women’s Health. Bright Futures for Women (BFW). This new MCHB initiative builds on Bright Futures for children and adolescents.

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bright futures for women initiative

Bright Futures for Women Initiative

Presentation for MCHCOM.COM

Friday, February 9, 2001

HRSA/Office of Women’s Health

MCHB/Division of Perinatal Systems and Women’s Health

bright futures for women bfw
Bright Futures forWomen (BFW)
  • This new MCHB initiative builds on Bright Futures for children and adolescents.
  • BFW will develop materials to support increased delivery of preventive health care to women.
why bfw
Why BFW?
  • Increase focus on preventive health opportunities for women
  • Meet Healthy People 2010 targets and address health disparities
  • Improve quality health care for all women
goals of bfw
Goals of BFW
  • Improve the health status and reduce health disparities for women across the lifespan.
  • Increase the use of clinical preventive services.
  • Empower women to seek clinical preventive services.
  • Increase practitioner utilization of evidence-based preventive health guidelines.
  • Build systems capacity for quality health care delivery and healthier communities.
bfw objectives
BFW Objectives
  • Provide information to women on recommended clinical preventive services to encourage them to seek care based on individual needs, and participate in the decision-making with their health providers.
  • Provide tools for practitioners to use in clinical encounters
  • Provide materials for systems development
bright futures for women
Bright Futures for Women
  • Foundation Building Efforts
    • HRSA/Maternal and Child Health Bureau May 2000 Women’s Health Invitational Meeting
    • HRSA/Office of Women’s Health April 2000 Federal Representatives Meeting on Postmenopausal Women’s Health
common recommendations from the two meetings
Common Recommendations from the Two Meetings
  • Significant need to promote the use of preventive health guidelines.
  • Consumers and health care providers are important audiences.
  • Current preventive health guidelines should be repackaged into user-friendly materials for women as health consumers and into tools for providers.
bright futures for women1
Bright Futures for Women

Planning Process for Phase I

  • Background Work
  • Organizational Development
  • Communications Strategy
  • Evaluation Design
bfw background work
BFW Background Work
  • Literature searches
    • Health professional journals, textbooks
    • Popular press
  • Key informant interviews on evidence-based guideline development
  • Focus groups of providers and women consumers to assess sources of preventive health information and use
bfw organizational development and committees
BFW Organizational Development and Committees

Executive Management Committee, chaired by Dr. Peter van Dyck

  • Steering Committee with Private Sector Co-Chairs
  • Implementation Panels
  • Partnerships with DHHS and other Federal agencies, professional associations, academic centers, and non-profit organizations
bfw communications approach
BFW Communications Approach
  • Communications Plan
    • Title & SubtitleDecision
    • Logo Development
    • Slide Presentations
    • Fact Sheets
    • Website
    • Listserv development
    • Ongoing outreach with constituent groups
    • Linkage to existing BF dissemination strategies
bfw evaluation strategy
BFW Evaluation Strategy
  • Develop evaluation concepts
  • Refine evaluation strategy--on-going basis
  • Develop process, impact, and outcome measures
tentative bfw timeline
Tentative BFW Timeline


First Exec. Mgmt. Committee met on January 29, 2001

First Steering Committee planned for Spring 2001


Guideline Development Summary

First focus group discussions synthesized

Introduce BFW on-line

Introduce BFW at HRSA exhibits

Present BFW at conferences and meetings

bfw contact information
BFW Contact Information

Debbie Maiese, MPA Ellen Hutchins, ScD, MSW

BFW Director BFW Science Advisor

HRSA OWH Director Chief, Perinatal Systems &

5600 Fishers Lane Women’s Health, MCHB

Room 14-25 5600 Fishers Lane

Rockville, Maryland 20857 Room 11A-05 Rockville, Maryland 20857

301-443-8695 301-443-9534