Questions for HPU. What is the problem facing HPU? What are the alternatives? Which do you recommend? In the process somewhere, address Is HPU consumer oriented? What should we do with DB-14?. MARKETING ORIENTATION AND PERFORMANCE. Customer Focus and Managing Customer Loyalty.
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(p – c)r
Profitable Not Profitable
Core Customers Nonprofit Customers
At-Risk Customers Spinners
Customer Satisfaction and Customer Profitability
Customer Retention and Customer Loyalty
Lifetime Value of a Customer