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Instagram for Business. Instagram 2014. 150 million active users Owned by Facebook Users skew much younger – teens through 20s Focuses on photos and 15 second videos Photos & videos can be shared on other networks Just staring to be used by brands / businesses. Instagram vs. Vine.

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instagram for business

Instagram for Business

instagram 2014
Instagram 2014
  • 150 million active users
  • Owned by Facebook
  • Users skew much younger – teens through 20s
  • Focuses on photos and 15 second videos
  • Photos & videos can be shared on other networks
  • Just staring to be used by brands / businesses

instagram vs vine
Instagram vs. Vine
  • Instagram => Facebook vs. Vine => Twitter

how can instagram help a business
How Can Instagram Help a Business?
  • Showcase visual business with combination of business-like and “fun” visuals (photos and/or videos)
  • Appeals to younger audiences used to communicating extensively by visual means (those growing up in the “video-age”)
  • Yet another way to grow the “know-like-trust” factor with your target audience

setting up your account
Setting Up Your Account
  • Sign up for an account
  • Recommended: use same “handle” as used for Twitter (keeps it simple if you use Twitter)
  • Add profile photo (business logo)
  • Complete your profile bio
    • Use keywords and hashtags
    • Include a link to your website
  • Add a link to your website
  • Connect your account to Facebook and let your fans on FB know they can follow you on Instagram

cultivate a following
Cultivate a Following
  • Connect to your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
  • Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there

cultivate a following cont
Cultivate a Following (cont.)
  • Embed Instagram video in your blog or website to extend the reach (embedding feature has been added since the chart was developed)
  • Add an Instagram social media icon to your website or blog – connect people directly
  • Leverage photo contests on Instagram with FB
  • Encourage user-generated photos and feature as appropriate

who to follow on instagram
Who to Follow on Instagram
  • People / brands in your industry
  • Competitors
  • Thought leaders
  • Brands you love
  • People who inspire
  • Your blog readers
  • Potential customers

tips for using instagram for biz
Tips for Using Instagram for Biz
  • Follow your followers back
  • Follow those your admire (even if they don’t follow back)
  • Keep a flexible posting plan
    • No expected posting schedule in Instagram
    • Post as appropriate (photos/videos must be pertinent)
    • Never post for the sake of posting
  • Use Instagram apps to get the most of out Instagram
  • Use filters to change up the look of your photos
  • Reward followers with special promotions / deals

tips for using instagram for biz 2
Tips for Using Instagram for Biz - 2
  • Showcase photos of employees at work
  • Treat visitors to a “visual experience”
  • Use industry-related # hashtags
  • Create your own biz # hashtag for branding purposes
  • Use video for important brand moments (product previews, new promotions, etc.)
  • Feature photos of product users using the product
  • Feature video “testimonials” from actual users
  • Mix it up with some FUN stuff – just keep it related!

why hashtag on instagram
Why # Hashtag on Instagram?
  • Place a # in front of a word with no space to make it a hyperlink that becomes searchable
  • #Hashtags on instagram are used to curate images
  • Create your own hashtag
    • This curates images that are unique to your brand
    • Example: #ImpactOM for Impact Online Marketing

use the share buttons for reach
Use the Share Buttons for Reach
  • Instagram is where you get the most social media reach in under a minute. You can upload to Instagram, Twitter, Facebook, Tumblr, Flickr and Foursquare with a click of a button!

commenting connections
Commenting = Connections
  • Interact with your network and ask questions to create conversation
  • Exchanging comments leads to connections
  • Conversations add value to your online relationships
  • Like, comment, and reply to relevant conversation

instagram for business blog
Instagram for Business Blog

See this blog for ongoing case studies, tips, and best practices for using Instagram for business: