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Mistura Beauty Solutions. Southeast Solutions. “Beauty Simplified” – Mistura vision. Key Issue. How can Mistura continue to grow while confronting its infrastructure and capital needs?. Table of Contents.

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mistura beauty solutions

Mistura Beauty Solutions

Southeast Solutions

“Beauty Simplified” – Mistura

vision

slide2

Key Issue

How can Mistura continue to grow while confronting its infrastructure and capital needs?

slide3

Table of Contents

I. IntroductionII. Analysisa) Porter’s Five Forcesb) S.W.O.T.c) Value Chaind) Current Marketing Mix e) Financials f) Product Life Cycleg) Key Success FactorsIII. AlternativesIV. RecommendationV. ImplementationVI. Conclusion

porter s five forces

Threat of New Entrants

  • Moderate
  • Saturated market
  • Few barriers to entry
  • Small firms may start easily
Porter’s Five Forces

Competitive Rivalry

Buyer Power

Supplier Power

  • Strong
  • Price-conscious
  • Knowledge of products is high
  • Can easily shop around from other providers
  • Moderate
  • Several other producers
  • No direct competitor for natural, simple choice
  • Moderate
  • Dependent on supplier prices
  • Differing options for suppliers
  • Multiple brand choices

Overall strength of forces: Moderate

If making sound business decisions, a firm can earn profits in industry

Substitutes

  • Weak
  • Make-up has no other comparable alternative
value chain
Value Chain

Profits

-In-house distribution saves shipping but distributor needs are high

-Value lost due to necessity of high oversight of outbound shipping

slide9

Product Life Cycle

Sales and Profits

x

Maturity

Introduction

Accelerated Growth

Decline

slide11

Alternatives

Alternative #1

Renovation of marketing

Alternative #2

Seek out a venture capitalist investment

Alternative #3

Become a publically traded company

Alternative #4

Sell Mistura

slide12

Alternative #1

Renovation of Marketing Strategy

slide13

Alternative #2

Seek out a Venture Capitalist Investment

slide14

Alternative #3

Become a Publically Traded Company

slide15

Alternative #4

Sell Mistura

slide16

***Weighted Competetive

Strength Analysis

Weighted Competitive Strengths

Ranking Scale

1. The alternative does not effectively address this criterion.

2. The alternative may contribute to readdressing this criterion

3. The alternative provides an average solution to this criterion

4. The alternative provides an above average solution to this criterion

5. The alternative effectively addresses this criterion

slide17

***Weighted Competetive

Strength Analysis

Weighted Competitive Strengths

Ranking Scale

1. The alternative does not effectively address this criterion.

2. The alternative may contribute to readdressing this criterion

3. The alternative provides an average solution to this criterion

4. The alternative provides an above average solution to this criterion

5. The alternative effectively addresses this criterion

slide18

Recommendation

  • Decision:
  • Seek Investment from Venture Capitalist
slide21

Implementation

9 months

3 months

12 months

6 months

Milestone Review

slide23

Implementation

21 months

15 months

24 months

18 months

Milestone Review

mistura beauty solutions1

Mistura Beauty Solutions

Southeast Solutions

“Beauty Simplified” – Mistura

vision