DVC Level 1 Achievement Standards

1. DVC Level 1 Achievement Standards Lesley Pearce, National Facilitator for Technology, Team Solutions, Auckland University l.pearce@auckland.ac.nz www.technologyNZ.wikispaces.com

2. AS91067 (1.34) • Use the work of an influential designer to inform design ideas • 3 credits

3. Three steps • Choose an influential designer, anaylse their work. Identify the typical aesthetic and /or functional style of designer, show through pictures, photographs, detailed sketches • Using the designers typical characteristics generate design ideas, explore, refine ideas. Use notes to explain ideas. • Communicate own design can be sketches, model, computer generated. Do not have to be realised.

5. Example

9. AS 91068 (1.35) Undertake development of design ideas through graphics practice

10. Graphics Practice • Expressing visual literacy through the development of a design idea by applying design and visual communication techniques and knowledge • Visual literacy –visual modes, drawing, model making, digital modelling used as tools to aid design thinking • Design ideas involves –exploring and refining design ideas, informed by research leading to an outcome communicated

11. Creativity involves… • Generating new ideas • Solving problems • Developing products, environments in a unique and original manner • Think in terms of: imagination, intuition, step by step thinking, knowledge application

12. Design Judgements • Qualitative and/or quantitative data • Research • Reflection of designers values, tastes and/or views

13. Portfolio of work • Initial research • Initial ideas • Idea development –initiate, refine, select ideas supported by research • Potential outcome • Does not need to be a formal final design • Visual communication – to be convincing • Integrate design principles • Design judgments throughout

14. Research

15. Initial ideas • Consider different strategies for starting points Activity: Use the content of the given envelope for inspiration

16. Idea development • Research further • Think in terms of styles, materials, components, construction, environmental considerations, ergonomics etc • Visually express ideas • Support judgements with data gathered through research • Personal perspectives, values tastes, views expressed

20. AS 91069 (1.36) 4 credits internal • Promote an organised body of design work to an audience using visual communication techniques. • No larger than A2 • 4 credits towards literacy

21. Body of design work Student select mode of visual communication e.g. • Student design sketches • Instrumental drawings • Models, • Photographs • Digital media • Display boards • Installations

22. Audience • Purpose is to promote design work to an audience in an organised way

23. Teaching and learning • Presentation methods • Evaluating using design principles • Alignment • Proximity • Repetition • Contrast • Positive/negative space • Focal point • Typography

24. Activity: Size, Hierarchy and Position • Two sheets of resources; • The Pet Shop – different typefaces and sizes • Different sizes of goldfish • Coloured paper for background • Develop two different business cards that explore either size or position. The Pet Store

28. Students to… • Research • Purposeful selection and applying visual communication techniques • Presentation – visual impact, precise execution of techniques and accurate layout • Consider the design brief and audience

32. Activity: Making Judgements Examples of students work. Assessment schedule. • In groups discuss each students work and assess it. Justify your decisions.

33. Presenting student work

36. Digital promotion of student work

37. Promoting an influential designer