World Wide Web (WWW) • Collection of internet sites that are available to users with an internet connection www.DECA.org
E-Commerce • The electronic exchange of products and services.
Web site • Can contain numerous web pages.
Key components of a web site • Text is the written words coded in Hypertext Markup Language (HTML) that tells the web browser how to view each web page • Photos or video clips include team photos, footage of sports events, concerts, or movie trailers.
Key components of a web site • Graphics are clip art or drawings on web pages. • Hyperlinks are links to other web pages within a web site, or to another web site WWW.SBA.GOV
Types of E-Commerce web sites • Product Information • Includes descriptions of products offered for sale • Product payment information • Return and warranty policies • General information about business • Contact information for company
Types of E-Commerce web sites • Customer Interaction • Provides opportunity to: • Place product orders • Pay for orders • Obtain shipping costs and dates • Obtain tracking information
Advantages of E-Commerce • Instantaneous and direct communication with customers • Customers can place orders at their convenience • Lower start-up and operating costs • Allows small company to reach global markets • Companies can gather information on customer buying habits and interests
Disadvantages of E-Commerce • Lack of personal contact with customers • Increased competition between companies that sell same products on web • Customers might use site to obtain product information, but purchase from local businesses • Customer service can be a challenge when problem exists with an order
Advertisements on the WWW • Banner ads used to promote a web site or company through use of hyperlinks
Advantages of banner ads • Opportunity to reach millions of potential customers • Relatively low cost per contact • Capability to use appealing graphics and sound effects
Disadvantages of banner ads • Ads might not reach intended target market • Can be perceived as “junk” and ignored • May not be cost effective based on target audience
Use of e-mail as a form of promotion • E-mail ads can offer special offers and promotions • Sometimes perceived as unwanted e-mail or spam • E-newsletter can provide information, special offers and promotions to customers
Use of e-mail as a form of promotion E-marketers compile or purchase customer databases from sites visited by consumers. • E-marketers may use this information to tailor messages for target marketing