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STORY design. storytelling PoV : authentic, character-driven drama that captures all your learnings in 4 minutes . STORY design. STORY design. dramatic arc. event. conflict. action. STORY design. POV/solution. insight. event. conflict. need. action.

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STORY design

storytelling PoV:

authentic, character-driven drama that captures all your learnings in 4 minutes

slide6

STORY design

dramatic arc

event

conflict

action

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STORY design

POV/solution

insight

event

conflict

need

action

what are we looking for
What are we looking for?
  • A story that connects user needs to your prototypes
  • A bit of your story: failure, learning, change
  • Humor + insight
  • Can be a skit or a play…
  • 4 min presentation + 4 minute question and answer
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quick

shorter is better, only necessary details

personal

focus on a character, 1st person voice

straightforward

clearly state your insight(s) & intent

authentic

be honest

surprising

describe the “obvious” in a new way

dramatic

leave tension + unanswered questions

concrete

use examples, details, scenarios

storytelling TIPS