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Presentation Title. Create the Wow! factor! Make the introductions to you , and the business, state the vision be passionate. Give your 30s elevator pitch. You have only 2 minutes to impress this audience!. Jane Garrett Global Composition. www.globalcomposition.com.

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presentation title

Presentation Title

Create the Wow! factor!

Make the introductions to you, and the business, state the vision be passionate. Give your 30s elevator pitch.

You have only 2 minutes to impress this audience!

Jane Garrett

Global Composition

www.globalcomposition.com

problem pain in the market
Problem / Pain in the Market
  • What is the ‘problem’ or ’pain’ in the market? Explain in generic terms
  • Describe the intensity of the problem/pain? (Asprin or vitamin – essential or nice to have)
  • Who does it affect?
  • How are they affected? What costs are involved?
solution your innovation product or service
Solution: Your Innovation, Product or Service
  • Describe the key-points of the solution in understandable language - no jargon please!
  • What is it, what does it do, how will it be implemented? Relate to the problems.
  • How much will it save the customer ($), what will they pay – is there evidence to show they will pay?
  • Describe the value proposition to the customer (and to members of the value chain if there is one.)
pictures paint a thousand words
Pictures (paint a thousand words)

Include pictures, diagrams, illustrations, photos

product service description if appropriate
Product/service description (if appropriate)
  • Keep this in layman's language – have a hidden technical slide to draw upon for questions if needed,
  • Describe the product/service so the audience can understand why it is an important solution,
  • Do NOT use TLAs or language that is appropriate to your industry, assume a non-technical audience.
business model how you will make money
Business Model (How you will make money)
  • Who are your customers or target customers? Include names, logos...
  • What evidence (ideally numeric) do you have that your product/service is satisfying the need and will sell at your projected price?
  • How will you make money? What is the sales strategy? (Direct sales, indirect through a distribution network, internet, retail, license.)
  • How will you track what sales are made?
the market how big is the market
The Market – how big is the market?
  • Describe your market (size, growth rates, maturity, location)
  • Describe your potential customers and how your product or solution is positioned in the market.
  • A niche market is more believable than taking a small percentage of a large market.
competition competitive advantage
Competition & Competitive Advantage
  • Describe your competitive landscape – what other products or services address the same market? How is your market predicted to change in the next 3 years?
  • What is your USP? And why will customers buy from you? How will you overcome the competition? A comparison chart is useful.
  • Include customer feedback if you have any.
  • What is your competitive advantage, describe in terms of features, long lasting in the market, repeat sales, add-on sales – why your business will be sustainable.
market and sales strategy
Market and sales strategy
  • Describe how you plan to go to market.
  • How will you ensure your customers know you exist (PR, advertising, SEO, media).
  • How do you plan to sell your product or service? Recruit a direct sales tea, through key partnerships, distribution?
  • What is the cost of acquiring a new customer?
management team
Management Team
  • Who, other than you is going to make this happen?
  • What roles do they perform?
  • What relevant skills do they have?
  • Who are your advisors?
  • How many staff do you employ?
  • Are there gaps in the team, how will they be filled?
financials
financials
  • Summarise your trading history to date
  • Provide realistic projections for 3-5 years (graphs are good),
  • What are your key financial assumptions?
  • These numbers must match any numbers stated previously on the slides. (Investors are very astute and will analyse numbers in depth.)
investment how much money do you need
Investment – How much money do you need?
  • How much are you seeking ($)?
  • How will the investment be used and how long will it last?
  • Are you asking the investor for anything else?
  • What equity is for sale (%age) and is your current valuation (be prepared to be negotiated down)?
  • How will the investor get their returns?
milestones company development
Milestones & company development
  • What progress has been made to date,
  • What milestones have been achieved?
  • Outline plans for the future (including this investment round)
  • Discuss the product/service development strategy (include the IP strategy),
  • How you will keep ahead of the competition?
  • What are the key points of this strategy?
  • Timeline is essential.
compelling reasons summary silde
Compelling Reasons: Summary Silde
  • This is your call to action and you MUST make it memorable and compelling
  • Summarise your key points
  • Say why you! You must STAND OUT from the rest.
  • Include your key points that make you MEMORABLE!
  • Say what you want to happen next.
jane garrett jane@globalcomposition com mob 0423 263 242

Presentation title

Jane Garrett

Jane@globalcomposition.com

Mob: 0423 263 242

www.globalcomposition.com

remember
Remember
  • Presenting is about the audience, not you!
  • A presentation can be formal or informal,
  • Prepare carefully, keep to time!
  • Project your voice & keep eye contact,
  • Believe, have passion & engage,
  • Check, check and check again (have a plan B),
  • PRACTICE, PRACTICE, PRACTICE!